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Ask an Expert: Adding Transparency to Diamond Buying




Our industry is built on personal relationships and face-to-face interactions. With international travel still complicated, trust is more difficult than ever to build and maintain. That doesn’t mean it can’t be done. In fact, this presents an opportunity to improve transparency and confidence when it comes to buying diamonds. In this webinar, you’ll hear from experts at IDEX and Jewelers Mutual® Group as they discuss how the Diamond Marketplace powered by IDEX and available on the Zing® platform can improve your diamond buying journey in every way.



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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