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Ask an Expert: How to Increase Revenue and Strengthen Relationships

Sometimes the greatest products and best service aren’t enough to attract new clientele or keep them coming back. Differentiate your offerings with an industry-leading maintenance plan like JM Care Plan.

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Building relationships with customers is difficult, especially in the era of e-commerce and social distancing. Sometimes the greatest products and best service aren’t enough to attract new clientele or keep them coming back. That’s why you need to differentiate your offerings with an industry-leading maintenance plan like JM™ Care Plan.

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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