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Ask an Expert: How to Increase Revenue and Strengthen Relationships

Sometimes the greatest products and best service aren’t enough to attract new clientele or keep them coming back. Differentiate your offerings with an industry-leading maintenance plan like JM Care Plan.

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Building relationships with customers is difficult, especially in the era of e-commerce and social distancing. Sometimes the greatest products and best service aren’t enough to attract new clientele or keep them coming back. That’s why you need to differentiate your offerings with an industry-leading maintenance plan like JM™ Care Plan.

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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