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ASSAEL Among Six Esteemed Jewelry Brands Selected by Neiman Marcus for Inaugural Bejeweled Ball

Assael debuted exclusive new pearl and coral jewelry retailing from roughly $50K to over $1 million to more than 200 guests.




ASSAEL Among Six Esteemed Jewelry Brands Selected by Neiman Marcus for Inaugural Bejeweled Ball

(PRESS RELEASE) NEW YORK — Assael, North America’s premiere source for magnificent pearls and exquisite coral, was among six iconic jewelry brands chosen to participate in the Neiman Marcus invitation-only inaugural Bejeweled Ball held in Dallas Wednesday night. Assael debuted exclusive new pearl and coral jewelry retailing from roughly $50K to over $1 million to more than 200 guests, including top jewelry clients of Neiman Marcus. Attendees were treated to an exclusive experience to shop one-of-a-kind pieces from leading global jewelry brands in a unique garden wonderland in the Hôtel Swexan, a boutique new luxury flagship in the Harwood District of Dallas.

“We are honored to be included in this unprecedented event,” said Peggy Grosz, senior vice president and Creative Director at Assael. “The combination of the ‘Pearl Revolution’ and the ‘Quiet Luxury’ trend have recently brought pearls into the forefront of haute couture fashion. The understated sophistication of our newest designs proved a welcome delight for the most valued customers of Neiman Marcus. We debuted new elevated classics and innovative one-of-a-kind creations developed especially for this event, distinctive looks that epitomize Assael’s elegance with attitude vibe.”

Assael’s extensive inventory of fine and gem quality pearls is unmatched worldwide, the type of excellence and value that Neiman Marcus customers expect. From its post-World War II beginnings, the Assael brand has always prioritized luxury and superior quality. Founder Salvador Assael achieved incredible firsts in jewelry history, bringing and popularizing South
Sea pearls to North America, launching the entire Tahitian cultured pearl industry, and always recognizing pearls as an important segment of the Fashion world.

The clean and modern design for which Assael has become known resonates with Neiman’s customers, both for its wearability and for its fashion longevity. Assael has partnered with Neiman Marcus from the company’s inception, offering exclusive styles to the retailer’s luxury customer base.

Neiman Marcus Brings Bejeweled Program To Life With Inaugural Bejeweled Ball
Neiman Marcus conceived the Bejeweled Ball to bring its renowned Bejeweled program to life and to create magic for its discerning customers.

“Our goal is to exceed our customers’ expectations and create lasting connections through unforgettable moments that only Neiman Marcus can deliver,” said Ryan Ross, president of Neiman Marcus and Head of NMG Customer Insights. “The Bejeweled Ball is an opportunity to delight our most engaged customers by partnering with the world’s most desired brands to offer truly unique experiences and exclusive access.”


Neiman Marcus first introduced the Bejeweled catalogue in 2012, featuring extraordinary jewels from top luxury jewelry brands. Since then, it has become the most elevated print vehicle in the jewelry industry, holding a strong reputation for curation, photography, styling, and luxury.

The event also featured Bayco, Boucheron, Chopard, Margot McKinney, and Paul Fisher.

To learn more about the unique legacy of Assael or to view its newest collections, visit or follow on Instagram @assaelpearls and on LinkedIn. To view the Assael Elegance with Attitude campaign video or the Assael Revealed short film, visit the Assael channel on YouTube.

About Assael

Assael is North America’s foremost purveyor of magnificent South Sea and Akoya pearls and exquisite Precious Coral, always responsibly sourced. From classic strands to sophisticated pearl and gemstone jewelry, the name Assael ensures a passionate commitment to quality, craftsmanship, and service.

About Neiman Marcus

Neiman Marcus is a Dallas-based luxury retailer, providing customers access to exclusive and emerging brands, anticipatory service, and unique experiences since 1907. Each day, Neiman Marcus connects with customers worldwide while delighting them with exceptional experiences across a 36-store presence in the U.S., one of the largest U.S. e-commerce luxury platforms, and industry-leading remote selling and personalization technology. From delectable dining and indulgent beauty services to bespoke experiences and exclusive products, there is something for everyone. To keep up with the latest news and events at Neiman Marcus, visit or follow the brand on Instagram, Facebook, and YouTube.

Neiman Marcus Group is a relationship business that leads with love in everything we do for our customers, associates, brand partners, and communities. Our legacy of innovating and our culture of Belonging guide our roadmap for Revolutionizing Luxury Experiences. As one of the largest multi-brand luxury retailers in the U.S., with the world’s most desirable brand partners, we are delivering exceptional products and intelligent services, enabled by our investments in digital, data and technology. Through the expertise of our 10,000+ associates, we deliver and scale a personalized luxury experience across our three facets of our integrated retail model- in-store, eCommerce, and remote selling. Our NMG Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary. NMG WOW (Way of Working) is the company’s unique, integrated working philosophy to do their best work, full stop. Our flagship brands include Neiman Marcus and Bergdorf Goodman. For more information, visit







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