Connect with us

Gem Quiz

Gem Quiz: At My Radiant Orange Best, I’m a Natural for Jewelry

Color, luminosity, hardness and rarity — I’ve got it all.

mm

Published

on

Gem Quiz: At My Radiant Orange Best, I’m a Natural for Jewelry

I OWE MY NAME to the German mountain range where I was discovered in 1832, although it was in such small quantities that I remained essentially a collector’s stone until 1991 when a rich, new deposit was found in a remote corner of Namibia. These African specimens, which became known in the market as “Mandarin Garnets,” show me at my radiant orange best. My color, luminosity, hardness and rarity combine to make me a natural for jewelry pieces.

Who am I?

Guess this gem for a chance to win a “Jewelry Geek” T-shirt. Be sure to include your full name and the name and address of your store. The contest winner will be selected from among correct answers to this question.

Chris Burslem is Group Managing Editor at SmartWork Media.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Latest Comments

Most Popular