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Atlanta Jewelry Show Announces Plans for August Event

It will run Aug. 10-12.

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(PRESS RELEASE) ATLANTA — SJTA, the producer of the Atlanta Jewelry Show for nearly 70 years, announces new developments for the August 2019 edition. With the addition of prestigious designers, expert educators, networking events and innovative pavilions, August AJS is poised to impress. The Cobb Galleria Centre will be the setting for the trade event, which will run Saturday, Aug. 10, through Monday, Aug. 12, with a pre-show conference on Friday, Aug. 9.

“The Atlanta Jewelry Show team is hard at work to ensure the August show is the best event yet. As a direct response to exhibitor and retailer feedback, we are excited to present products, services and resources to enable our attendees to not only survive, but thrive,” said Executive Director Libby Brown. “With superior exhibitors, unmatched education and inventive show features, AJS continues to raise the bar in the industry; pun intended.”

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Pre- Show Conference

Kicking off the event will be the popular and inspiring Pre-Show Conference on Friday, Aug. 9, engineered by Education Director Cindy Chandler. Powered by Diamond Producers Association, Stuller and other industry leaders, this full day of education will equip jewelers with the tools they need to succeed.

“Our August lineup is second to none, with relevant and practical topics designed to provide real solutions to real challenges,” said Chandler.

Highlights include: GIA sessions before and during the show, succession planning workshop with American Gem Society President John Carter, hosted by Bill Boyajian, and the standing-room only Diamond Power Panel return. Explore the power of scent with Air Esscentials and get the latest marketing secrets during the Instore Marketing track.

“Top personalities and educators in the industry are contacting us on a daily basis, so we are constantly adding speakers to our already phenomenal itinerary. Make sure to check the AJS website often for up- to-the-minute additions,” added Chandler.

Additionally, interactive sessions are scheduled throughout the show in our unique Learning Labs, right on the show floor. View the complete education schedule here.

CAD CAM Challenge featuring Special Guest Remy Rotenier

Remy Rotenier

Watch all-new competitors in the CAD-CAM Challenge as they take inspiration from world-renowned designer Remy Rotenier. Remy will present his rendering, and our challengers will turn dreams into reality as they compete to create a winning CAD creation from his design. As a bonus, Remy will also share with you the magic of freehand design during a two-hour hands-on workshop during the Friday Pre-Show Conference. View CAD CAM Challenge details here.

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Must See Exhibitors

The Atlanta Jewelry Show has consistently offered a huge variety of products, and this show is no exception. Exhibitors committed to date include a record number of new exhibitors along with best-selling brands Galatea, Jewelry by Design, Artistry, Lafonn, Tresor, Asher, Vahan, King Baby, and the list is growing. It’s anticipated that over 300 vendors will be present on the show floor. View the exhibitor list here.

One-Stop Resource

New for August, The Loupe will be expanded to include a plethora of resources located in one neighborhood, to afford independent jewelers the opportunity to expand their businesses. Plans for the Loupe include a repair station, hand-engraver, gem cutter, silver services, 3-D printing resources, appraisers, e-commerce services, and more. We are excited to announce that AWCI and their brand-new Mobile Horology Classroom will be rolling right onto the show floor, and offering free classes inside a state-of-the-art bus.

AWCI bus

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Special Events

Along with all the fresh additions to the show, your favorites will return, including Kids Jewelry Camp, Occasions, Mingle! each night, Swag Store, Famous $5 Buyer Lunch, Complimentary Coffee each morning and Whova – The Official AJS Event App. Everything you need for the most successful and productive AJS experience, and to prepare you for the fourth quarter and beyond.

Register today.

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Gene the Jeweler Explains How to Fire People

In this episode of Jimmy DeGroot’s "Gene the Jeweler", Gene talks about how to fire people when necessary. He admits that confrontation is not his strong suit. His suggestion: Maybe being passive-aggressive for years on end will work?

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Press Releases

Ritani Launches Groundbreaking “Virtual Shelf” Technology

It is to give independent jewelers immediate digital access to over 250,000 diamonds and jewelry pieces.

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(PRESS RELEASE) NEW YORK, NY — Ritani, the vertically-integrated, technology-minded jewelry company has announced the launch of Virtual Shelf, a groundbreaking, white-label application and sales vehicle for retailers that reimagines how jewelers sell and customers shop for engagement rings, diamonds, and jewelry. Virtual Shelf tackles some of the industry’s toughest challenges – such as limited physical inventory and the high costs of managing transactions and technological innovations – by providing a digital inventory of over 250,000 diamonds and jewelry items along with full-service sales processing.

Podcast: Against the Odds, a High School Student Fights to Keep the Family Jewelry Store Alive
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Podcast: Against the Odds, a High School Student Fights to Keep the Family Jewelry Store Alive

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Podcast Bonus Episode: Andrea Hill Shares Survival Strategies for Jewelers Facing Daunting Challenges

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The new platform takes life in the form of a user-friendly, jeweler branded iPad app that is used over the counter during the sales consultation. Virtual Shelf is designed to complement each retailer’s existing inventory by making available a digital inventory of hundreds of thousands of diamonds and jewelry items available for immediate purchasing. Should the customer choose to purchase a diamond or jewelry item from the Virtual Shelf, the retailer sets their margin and Ritani handles the entire back-end transaction for the jeweler, including fulfillment, credit card processing, fraud risk, and returns. In turn, the retailer immediately sees the transaction on their books. The customer receives the item quickly and safely via insured shipping.

In addition to the incredible selection of diamonds and jewelry made available by Ritani with Virtual Shelf, the program can also be used as a platform for jewelers to list and sell their own inventory of certified diamonds and jewelry to other program partner retailers; diamond owners can set cost/list prices and margins to better manage their inventory flow.

“The development of Virtual Shelf builds on Ritani’s steadfast dedication to helping independent jewelers implement new technologies to accelerate business,” said Josh Marion, general manager of Virtual Shelf by Ritani. “This platform stems from years of working closely with independent retailers and seeking to solve for the critical issues affecting their businesses; we believe it will have a visible and transformative impact.”

“While the industry has often been slow to implement new technology, the introduction of Ritani’s Virtual Shelf platform is a game-changer for independent jewelers like Padis and for our customers.” said Alexis Padis, president of Padis Jewelry, one of five stores in North America currently testing the system in its stores. “This app dramatically improves the sales process for our team, removes the overhead and headaches of managing the transaction, and gives customers access to more diamonds and jewelry from a centralized, nationwide repository. Plus, we are empowered to better manage our owned inventory and offer it to other jewelers on the platform so we can collectively better serve shoppers around the country.”

Ritani research has found that nearly two-thirds of people who enter a jewelry store looking for a diamond leave without making a purchase, most often due to higher prices and a limited in-store selection. By providing these small businesses with turnkey, digital access to an immediate inventory of certified, conflict-free diamonds and jewelry, Virtual Shelf empowers trusted community jewelers to offer the vast selection, competitive pricing, and modern service that was previously only available through online companies. Further, the partnership reaffirms Ritani’s significant investment in helping community jewelers grow their business using highly-coveted technological and educational tools that are typically cost-prohibitive.

Ritani will debut Virtual Shelf at the upcoming JCK Show in Las Vegas, interested retailers can learn more about the program and sign up for a one-on-one demonstration at www.virtualshelf.io.

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Press Releases

Rahaminov Diamonds Trademarks Movál

It’s recognized for its modified, elongated oval shape.

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(PRESS RELEASE) LOS ANGELES – Rahaminov Diamonds has announced it has been awarded the trademark to its signature Movál diamond by the United States Patent and Trademark Office. Recognized for its modified, elongated oval shape and cut to specific proportions to maximize the stone’s beauty, life and brilliance, Movál has quickly become a highly requested mainstay in Rahaminov’s collection. The specialty cut diamond possesses many characteristics of a timeless marquise cut, with the soft curves of an oval. Each diamond is sculpted based on the unique features of the rough; no two Movál diamonds are alike, making each piece of jewelry one of a kind.

“For many of our retailers, Movál has become synonymous with our brand,” explained Melanie Goldfiner, Rahaminov’s director of brand development. “As a result, we felt our next step was to ensure our legal standing of the trademark to avoid future potential infringement.”

Movál was introduced into Rahaminov’s collection in 2016, with new pieces being introduced annually. The brand will showcase a new array of Movál pieces at their upcoming exhibit at LUXURY and JCK in Salon 622. For more information, or to schedule an appointment, please contact Melanie Goldfiner at Melanie@rahaminov.com.

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Uneek Designer Benjamin Javaheri Wins 4 New Awards

The new awards round up the 21st industry accolade for Uneek Jewelry.

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(PRESS RELEASE) LOS ANGELES – Uneek Jewelry’s Founder & Designer, Benjamin Javaheri continues his remarkable winning streak as INSTORE Design Awards recognizes his artistry and creativity with 4 new accolades.

The new awards round up the 21st industry accolade for Uneek Jewelry. “I feel blessed! It’s quite an experience having the industry notice my work. It’s both encouraging and inspiring for all of us here at Uneek! This fuels our passion to continuously do more, push beyond limits and take on technical challenges to innovate and create aesthetically pleasing, heirloom-worthy jewelry pieces”, says Javaheri.


The roster is top billed by the ring Benjamin calls “Le Pur Et Simple” which is a true beauty in its simple, uncomplicated and unpretentious details. It receives First in the Engagement/Wedding Jewelry Over $5,000 Category. The Engagement Ring features French-pave split shank 18k white gold setting with a 5-carat certified cushion-cut white diamond center from the company’s popular Signature Collection.


The Retailers’ Choice Award for the Colored Stone Over $10,000 Category goes to “The Rio Elbaite Necklace”. The 18k White Gold Pendant Necklace is a tribute to its Brazilian heritage for its Indicolite Tourmaline Center and the celebration that is, El Grande Brasil! A spectrum of greens and blues make the 9ct. center dance to its own tune dazzled by the kite and shield-shaped diamonds.


And last but not the least, two awards are bestowed on “The Jaxson Bleu Ring” which garners both The Retailers’ Choice Award for Platinum Category and Third in Platinum Jewelry Category. This one-of-a-kind Sapphire and Diamond Platinum Piece is a celebration ring too close to home, a design inspired by the birth of Benjamin’s first son. The ring features an 8 carat Royal Blue Oval Sapphire perched atop 4.54 cttw. oval diamond eternity band. The oval diamonds appear like floating ovals on the finger and are intentionally comfortable and low profile due to its buttercup setting.

See these award-winning pieces and other outstanding UNEEK designs on display at salon LUX1221 of the Luxury/JCK Shows, May 29th to June 3rd.

For more information and other styles from Uneek’s Fine Jewelry Collection, please e‐ mail info@uneekjewelry.com or call (1‐888) BE‐UNEEK.

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