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Atlanta Jewelry Show Announces Pre-Show Conference Schedule and Education Program




It runs Aug. 11-14.

(Press Release) The Pre-Show Conference and AJS U education program will be back at the Atlanta Jewelry Show Aug. 12-14 at the Cobb Galleria Centre. The program is expected to welcome more than 1,000 participants over four days, from the opening of the Pre-Show Conference on Aug. 11 through the last day of the show on Aug. 14.

Cindy Chandler, director of education and sponsorships for the Atlanta Jewelry Show, said, “I am so pleased with the way the education schedule came together for the August 2017 show. Kicking off the Pre-Show Conference schedule with Jonah Berger and his presentation via Skype on his book ‘Contagious – Why Things Catch On’ really sets the theme for the entire three days of exciting learning opportunities.”

The continuation of the expanded education program reaffirms AJS’s commitment to ongoing education within the jewelry community. The extensive schedule and variety of seminar topics make it easier than ever to obtain Certified Jeweler Status – a designation that lets customers know that a store is truly committed to ongoing education and quality customer service. The Certified Jeweler group will be counted on for feedback and advice on topics and speakers they would like to see in upcoming show education and events.

The format for the August 2017 education program, sponsored by Stuller Inc., Synchrony Financial and the Diamond Council of America, incorporates a wide array of topics important to the independent jeweler, including seminars on sales and marketing, store operations, industry trends, customer retention and demonstrations of the latest shop equipment.

The Pre-Show Conference begins on Friday, Aug. 11, with professor and best-selling author Jonah Berger and his presentation via Skype “Contagious!, Why Things Catch On,” followed by workshops based on bestselling author Daniel Pink’s book “To Sell is Human.” These two part workshops will give attendees a fresh look at their marketing and sales strategies.

On Saturday, the AJS U Education schedule opens with “The Diamond Power Panel,” hosted by Diamond Council of America president Terry Chandler, who is joined by an expert panel including Ronnie VanderLinden, president and CFO of DMI; Stanley Zale, VP of diamonds, Stuller; Donnie Thompson, owner of Windsor Jewelers; and James Dimick, director of business development for AGS Labs.


A full day of education continues on Sunday, Aug. 13, beginning with body language specialist Patti Wood, and closes with Kyle Nichols and Billy Mitchell presentation of “Inbound Marketing for Jewelry Retailers.” Mitchell looks forward to sharing his knowledge with AJS attendees and says, “As jewelry retail success becomes increasingly challenging, there are also new opportunities to thrive. A balanced marketing strategy that supports your business in store and online is what this session is all about. We will discuss the tools and the techniques to increase store traffic, online engagement, customer loyalty and referrals.”

Highlights of the enhanced AJS U education program include:

  • Pre-show Conference on Friday, Aug. 11, featuring sessions on selling, marketing, and estate and antique jewelry, as well as presentations on email and social media strategies.
  • A first-ever two-hour presentation by Stuller experts sharing information based on the Stuller Inc. Bridge conference. The Bridge conference content in specifically designed for jewelry store owners who want to be the jewelers of tomorrow.
  • Show floor-based Learning Lab sessions that provide easy access to expert information on marketing, sales, business strategy and bench jeweler/shop topics.

To register for the Fall Atlanta Jewelry Show and to learn more about the complete AJS U Education program, visit



Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

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