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Atlanta Jewelry Show Celebrates 2-Year Anniversary of The Loupe




The show opens Aug. 12.

(Press Release) ATLANTA — The August, 2017 Atlanta Jewelry Show will be celebrating a special anniversary when the show floor opens for business on Aug. 12. The AJS Buyer Group program, “The Loupe,” is turning 2 years old, and continues to expand with new partners, programs and service offerings.

Launched in August of 2015, The Loupe was initially introduced as a common space dedicated to presenting exhibitors whose focus was on offering money-saving resources, services and tools custom-tailored to the specialized business needs of today’s independent jeweler.

Today, The Loupe has grown into a destination within the show floor, complete with personalized concierge services, dedicated 10X mini-sessions and exclusive services offered only to Loupe enrollees.

Atlanta Jewelry Show attendees who enroll in The Loupe will enjoy full access to a wide variety of special offers specifically designed by the Loupe Partners for the August 2017 show. Loupe partners include 1 Step Technologies, Ascend Marketing, Diamond Council of America, Fortuna Auction, Gemological Institute of America, Ghost Partner, Inc., Harmon Group, Heritage Appraisers Inc., Hill Management, Holojem by Jewelers Mutual, HUGATL & Hubspot, Ice Box, INSTORE Magazine, Jewelers of America, Jewelers for Children, MJSA, Parcel Pro, Performance Concepts, Southern Jewelers Guild, State Jewelry Associations, Southern Jewelry News, Texas Institute, The Retail Jeweler and Van Diamond & Jewelry.

1 Step Technologies and Heritage Appraisers Inc. are two Loupe partners who are proud to present business-driven offers created exclusively for retailers who enroll in The Loupe during the August 2017 show. The Loupe payment processing partner 1 Step Technologies created a free payment processing analysis and PCI Security review offer for retail jewelers that is good through Aug. 31, 2017.

And Heritage Appraisers Inc., a charter Loupe member celebrating two years as a Loupe Partner, will be offering appraisal-related information geared towards consumers, in a format perfect for retailers to incorporate on their websites, repurpose for social media content, or print and use as an in-store handout.


In addition to the product and service offerings, the Loupe Pavilion will host a series of 10x learning sessions on Saturday, Sunday and Monday during the show. Designed to inform and inspire, these short, magnified sessions (15 minutes or less) are presented by Loupe partners and industry experts and will deliver best practices, trends and methods to ensure that your business thrives during the 2017 holiday season and beyond.

Master Diamond Cutter Philip Van Emmenis of Van Diamond & Jewelry will also be on hand in the Loupe section giving live demonstrations on diamond cutting, and answering questions about diamond cuts, light performance and brilliance.

Atlanta Jewelry Show Executive Director Libby Brown said, “For more than 17 years, the Atlanta Jewelry Show, its staff, vendors and attendees have been a significant part of my life. The show has changed over the years, but has always remained focused on providing our buyers and vendors with the best regional show experience in America. I am committed to growing and building on our success, and I anticipate our partners in The Loupe will be a large part of that success.”

To register for the Fall Atlanta Jewelry Show and to learn more about the complete Loupe 10X learning session seminars, visit



Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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