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Atlanta Jewelry Show Celebrates 2-Year Anniversary of The Loupe




The show opens Aug. 12.

(Press Release) ATLANTA — The August, 2017 Atlanta Jewelry Show will be celebrating a special anniversary when the show floor opens for business on Aug. 12. The AJS Buyer Group program, “The Loupe,” is turning 2 years old, and continues to expand with new partners, programs and service offerings.

Launched in August of 2015, The Loupe was initially introduced as a common space dedicated to presenting exhibitors whose focus was on offering money-saving resources, services and tools custom-tailored to the specialized business needs of today’s independent jeweler.

Today, The Loupe has grown into a destination within the show floor, complete with personalized concierge services, dedicated 10X mini-sessions and exclusive services offered only to Loupe enrollees.

Atlanta Jewelry Show attendees who enroll in The Loupe will enjoy full access to a wide variety of special offers specifically designed by the Loupe Partners for the August 2017 show. Loupe partners include 1 Step Technologies, Ascend Marketing, Diamond Council of America, Fortuna Auction, Gemological Institute of America, Ghost Partner, Inc., Harmon Group, Heritage Appraisers Inc., Hill Management, Holojem by Jewelers Mutual, HUGATL & Hubspot, Ice Box, INSTORE Magazine, Jewelers of America, Jewelers for Children, MJSA, Parcel Pro, Performance Concepts, Southern Jewelers Guild, State Jewelry Associations, Southern Jewelry News, Texas Institute, The Retail Jeweler and Van Diamond & Jewelry.

1 Step Technologies and Heritage Appraisers Inc. are two Loupe partners who are proud to present business-driven offers created exclusively for retailers who enroll in The Loupe during the August 2017 show. The Loupe payment processing partner 1 Step Technologies created a free payment processing analysis and PCI Security review offer for retail jewelers that is good through Aug. 31, 2017.

And Heritage Appraisers Inc., a charter Loupe member celebrating two years as a Loupe Partner, will be offering appraisal-related information geared towards consumers, in a format perfect for retailers to incorporate on their websites, repurpose for social media content, or print and use as an in-store handout.


In addition to the product and service offerings, the Loupe Pavilion will host a series of 10x learning sessions on Saturday, Sunday and Monday during the show. Designed to inform and inspire, these short, magnified sessions (15 minutes or less) are presented by Loupe partners and industry experts and will deliver best practices, trends and methods to ensure that your business thrives during the 2017 holiday season and beyond.

Master Diamond Cutter Philip Van Emmenis of Van Diamond & Jewelry will also be on hand in the Loupe section giving live demonstrations on diamond cutting, and answering questions about diamond cuts, light performance and brilliance.

Atlanta Jewelry Show Executive Director Libby Brown said, “For more than 17 years, the Atlanta Jewelry Show, its staff, vendors and attendees have been a significant part of my life. The show has changed over the years, but has always remained focused on providing our buyers and vendors with the best regional show experience in America. I am committed to growing and building on our success, and I anticipate our partners in The Loupe will be a large part of that success.”

To register for the Fall Atlanta Jewelry Show and to learn more about the complete Loupe 10X learning session seminars, visit



Time to Do What You've Always Wanted? Time to Call Wilkerson.

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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