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Atlanta Jewelry Show ‘SoHo Experience’ March 7-9

This retail-centric event will deliver better products, smarter education and a strong community designed to inspire and empower the independent jeweler through a fresh, interactive event with a strong focus on Southern Hospitality.

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(PRESS RELEASE) As this year celebrates the 70th anniversary of SJTA, the March event is marked by the introduction of the all new SoHo Experience by AJS.

The SoHo Experience by AJS focuses on a return to customer service by welcoming guests with a smile, creating relationships and listening to the customer. Since the consumer now expects not only a selection of attractive product but an all-encompassing experience, the retailers must focus on providing their customers with an informative and emotional shopping experience. This new retail perspective, focusing on the customer journey, serves as the primary inspiration for the SoHo Experience.

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According to Executive Director, Libby Brown, “This event marks a shift in the traditional trade show format. It is the goal of our team to provide our buyers with a Live Guide to Retailing. We plan to accomplish this by offering products and resources that independent jewelers may implement in their stores through real experiences. It’s important to feature the best product mix with exceptional vendors, and it is equally important to empower the retailer with the proper tools to effectively market and sell those products to their customers.”

An integral part of the SoHo experience will be a thoughtfully curated group of industry experts called SoHo Pros. Attendees can anticipate a full range of products and solutions and are encouraged to take advantage of the unique opportunity to interact one-on-one with the professionals developing them. Buyers can approach experts in the following fields: Store Design, Retailing, Bench/Repair, Custom Design, Marketing, Digital Solutions, Sales and Community, all located in strategic areas throughout the show floor. They will have the chance to engage in quick conversations, in addition to the traditional seminar format. SoHo Pros include Andrea Hill, Charles Lewton-Brain, Joel McFadden, Rémy Rotenier, Mark Smelzer and Bill Warren, plus many more.

Attendees will notice several interactive elements located throughout the show floor including a working Bench area, a Podcast Studio (sponsored by Instore Magazine) a Computer Lab, the CAD CAM Challenge, a Gift Wrap Battle, an Ear Piercing party, and the SoHo Store, an open concept prototype of an actual retail store. A product Showplace will be featured in this SoHo Store, along with tips and tricks on how to best operate a jewelry store.

Exhibiting brands in attendance will include key industry players such as Artistry, Beverley K, Bulova, Cargo Hold, Imperial Pearl, Galatea, Kimberly Collins Colored Gems, Lafonn, Royal Chain Group and Vahan. Buyers will also see groundbreaking brands such Ballerina Jewelers, Chic Pistachio, E. L. Designs, King Baby, Lika Behar and Steel Revolt that appeal to the fashion-forward consumer.

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Kids Jewelry Camp returns and will continue creating a rich and welcoming environment to foster creativity in our youngest community of future jewelers. Sponsored by Rembrandt Charms. Specialized programming ensures that no two camps are alike. For details, visit atlantajewelryshow.com.

For expedited check-in and to avoid long lines onsite, qualified buyers may pre-register today at atlantajewelryshow.com/buyers/register. Pre-registration closes on Monday, March 2. To maximize the Show experience, visitors should visit atlantajewelryshow.com for a complete list of exhibiting companies and scheduled educational offerings.

The semi-annual show will take place Saturday through Monday, March 7-9 with a Pre-Show Conference on Friday, March 6 at the Cobb Galleria Centre.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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