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Attached at The Brand: Valerie Kelly

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Attached at The Brand: Valerie Kelly

Northeastern Fine Jewelry, NY and VT

Published in the May 2012 issue

Attached at The Brand: Valerie Kelly

We had a customer — now employee — named Leigh who loves the sleek sexiness of Marco Bicego jewelry. She knows that when she walks out of the house with a piece on, she is sure to receive countless compliments, and what girl doesn’t like that? It also wears beautifully with all the other jewelry she owns. Leigh loves Bicego so much, it was one of the main reasons she came to work for us. She wanted the chance to sell a product she truly believed in and loved.


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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Attached at The Brand: Valerie Kelly

mm

Published

on

Attached at The Brand: Valerie Kelly

Northeastern Fine Jewelry, NY and VT

Published in the May 2012 issue

Attached at The Brand: Valerie Kelly

We had a customer — now employee — named Leigh who loves the sleek sexiness of Marco Bicego jewelry. She knows that when she walks out of the house with a piece on, she is sure to receive countless compliments, and what girl doesn’t like that? It also wears beautifully with all the other jewelry she owns. Leigh loves Bicego so much, it was one of the main reasons she came to work for us. She wanted the chance to sell a product she truly believed in and loved.


{JFBCLike}

Advertisement

{JFBCComments}

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular