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Attached at The Brand: Valerie Kelly

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Attached at The Brand: Valerie Kelly

Northeastern Fine Jewelry, NY and VT

Published in the May 2012 issue

Attached at The Brand: Valerie Kelly

We had a customer — now employee — named Leigh who loves the sleek sexiness of Marco Bicego jewelry. She knows that when she walks out of the house with a piece on, she is sure to receive countless compliments, and what girl doesn’t like that? It also wears beautifully with all the other jewelry she owns. Leigh loves Bicego so much, it was one of the main reasons she came to work for us. She wanted the chance to sell a product she truly believed in and loved.


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Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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Attached at The Brand: Valerie Kelly

mm

Published

on

Attached at The Brand: Valerie Kelly

Northeastern Fine Jewelry, NY and VT

Published in the May 2012 issue

Attached at The Brand: Valerie Kelly

We had a customer — now employee — named Leigh who loves the sleek sexiness of Marco Bicego jewelry. She knows that when she walks out of the house with a piece on, she is sure to receive countless compliments, and what girl doesn’t like that? It also wears beautifully with all the other jewelry she owns. Leigh loves Bicego so much, it was one of the main reasons she came to work for us. She wanted the chance to sell a product she truly believed in and loved.


{JFBCLike}

{JFBCComments}

Advertisement

Advertisement

SPONSORED VIDEO

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.

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