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Au Xchange Fine Jewelry Partners with Malala Fund

The goal is to empower girls through education.




Au Xchange Fine Jewelry Partners with Malala Fund
AX-MOM Collection by Au Xchange Fine Gold Jewelry | Education is the undisputed path to financial independence and self-empowerment for girls and women.

(PRESS RELEASE) SAN FRANCISCO, CA — Au Xchange Fine Gold Jewelry is partnering with Malala Fund to advance their common objective of empowering girls through education. The Malala Fund was established in 2013 by Malala Yousafzai, the Pakistani girls’ education activist and the youngest Nobel Prize laureate, and her father, Ziauddin Yousafzai to champion every girl’s right to 12 years of free, safe, quality education. Au Xchange Fine Gold Jewelry was founded in November 2019 by attorney/jewelry designer Azra Mehdi who immigrated from Mumbai, India to the United States as a teenager for higher education.

With more than 130 million girls out of school, Malala Fund applies a multi-faceted approach to creating a future where every girl can learn. They invest in activists who are driving solutions to barriers to girls’ education in their communities. They push for the policy change needed to help more girls access a secondary education. The organization also amplifies girls’ voices through their digital publication, Assembly.

Au Xchange founder, Azra Mehdi, shares Malala Fund’s vision of creating a better world for everyone by educating girls and encouraging them to use their voices. “Deprived of education herself, my mother was adamant about giving her daughters an equal opportunity to education as her sons. I attribute my professional success as an attorney as well as the confidence to pursue my passion for jewelry solely to education, which is why an essential component of Au Xchange’s business model is supporting girls’ access to education,” says Mehdi. Recognizing that education is the undisputed path to financial independence and self-empowerment for girls and women, Au Xchange has committed to donate 10% of every sale to Malala Fund beginning April 1, 2021 through March 31, 2022, to support their mission of educating and empowering girls to create a world where girls learn and lead.



Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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