(PRESS RELEASE) NEW YORK — The Plumb Club podcasts for August have now been added to the association’s learning library. This month, one podcast provides retailers with guidance and tips on using AI’s new technology as a marketing tool. The other podcast focuses on the “tried and true” strategy of working with a supportive and proactive vendor as a cornerstone to building success.
Both podcasts are delivered by industry experts, and each provide the listener with insights, examples, and tips on how to make the most from each. These podcasts, and an extensive library of other topics, are available in the listening area of the Jewelers Resource Center.
Unlocking AI for Marketing
Confused about getting started with Artificial Intelligence? AI is transforming jewelry marketing, going beyond buzzwords to showcase practical applications. AI-powered personalization tailors product recommendations and marketing messages, boosting customer engagement and conversions. AI-powered chatbots handle customer inquiries, freeing your team for higher-value tasks. Rick Mulholland from Continental takes the listener through how AI can identify trends, optimize pricing strategies, and inform critical business decisions. Further, he discusses how AI can help with a variety of tasks, such as product descriptions, social media posts, and design concepts. Continental is one of the largest jewelry manufacturers in the world with an extensive and varied range of jewelry to suit every customer.
Maximize Your Vendor Partnerships
Ensuring that you have a supportive business partner in your vendor is the glue that holds that relationship together and one of the cornerstones of a retailer’s success. There are many ways in which the perfect vendor can support a retailer’, with product and services that extend across every tactic from analysis and insights to proper merchandise assortment for your specific region or target customer, to marketing support in advertising or social media elements. Wendy Fox and Laura Bronkesh of Richline Group discuss the importance of finding a trusted vendor and provide examples and suggestions on the many tools a supplier can provide to help ensure a retailer is successful. Richline Group, Inc. is a wholly-owned subsidiary of Berkshire Hathaway, Inc. and the USA’s foremost fine jewelry manufacturer and marketer.
The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps from industry leaders, that help retailers across a variety of business areas. The newest podcasts, as well as previous ones, are available in the “Listen” area at the Jewelers Resource Center or on The Plumb Club website under “Resources”.
