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Aurelie Gi Launches Gender Neutral Experiential Jewelry – Debuts All New “For Keeps” Permanent Jewelry Collection

This accessible new line of customizable gender neutral permanent bracelets and charms is created entirely of 14K recycled yellow or white gold.

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Aurelie Gi Launches Gender Neutral Experiential Jewelry – Debuts All New “For Keeps” Permanent Jewelry Collection

(PRESS RELEASE)CRANDALL, TX — Aurelie Gi, Chic Pistachio Group’s minimal and stackable demi-fine luxury jewelry brand, announced that they are joining the popular permanent jewelry trend with the debut of the all-new “For Keeps” collection. This accessible new line of customizable gender neutral permanent bracelets and charms is created entirely of 14K recycled yellow or white gold and is available at wholesale. Additional designs, including permanent anklets, will be added to the collection this fall.

“The Aurelie Gi permanent jewelry designs are more than just a beautiful bracelet or anklet, it is a meaningful experience for all genders that is perfect for sharing with family, friends, or life partners,” says Alisa Bunger, the U.S. VP of sales and operations. “Our customization options make the pieces truly yours, something to remind you of a specific person or a special moment every day. While the jewelry can be removed, it’s a different level of commitment than typical jewelry with clasps – we like to think of the For Keeps designs as next level friendship bracelets.”

The design motifs in the For Keeps bracelets, charms, and forthcoming anklets are focused on meaningful symbols, birthstones, and delicate diamond and/or white sapphire options that can be customized by shopper. Each is perfect for everyday, long-term wear. Prices are accessible, ranging between $90 and $435, with most under $250 retail. Upon purchase, the jewelry store and/or boutique uses a pulse welder to permanently clasp or affix the jewelry to the client for long term wear. The fun “zapping” service creates a unique shared experience for shoppers, perfect for couples, bridal parties, close friendships, new moms, or any group celebrating a special occasion or milestone.

According to Stratton Hobbs, co-owner of Stratton – The Jewelry Company in Huntsville, AL, permanent jewelry is trending, and there is strong need for customization. “We had a huge interest in charms at our parties/events, and I knew that the Aurelie Gi customizable options for this new trend would be a game changer. They have been so great about working with us to create the perfect permanent jewelry!”

The For Keeps collection is available to view here. For more information on Aurelie Gi, visit ChicPistachio.com or AurelieGi.com or email [email protected].

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