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INSTORE+
Best Stores
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Best of the Best
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Fun
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The Jeweler Cartoons
Gene the Jeweler
Gem Quiz
Products
Jewelry
Celebrity Jewelry
Designers
Customer Types
Tools and Services
Tips and How-to
Columns
David Brown
Shane Decker
David Geller
Andrea Hill
Eileen McClelland
Manager’s To Do
Real Deal
Tip Sheet
Sponsored Content
Category Spotlight
Sponsored Videos
Latest Digimag Issue
Issue Archives
The INSTORE Show
Awards
Design Awards
America’s Coolest Stores
Education
Podcasts
The Business of Jewelry
Keepin’ It Real
Over the Counter
The Barb Wire
JimmyCast
Secrets of America’s Coolest Stores
Videos
Jimmy Degroot
Jim Ackerman
Gene the Jeweler
Webinars
E-Books
EVENTS
INSTORE LIVE: How to Buy Like A Boss
INSTORE LIVE: How to Crush it Online
Online Jewelry Week
Event Market
Replays from Online Jewelry Week 3
Replays from Online Jewelry Week 2
Replays from Online Jewelry Week 1
Classifieds
Post Your Online Classified (Prices Start at $95)
Help Wanted
Services
Business Opportunities
Subscribe
Subscribe to INSTORE Magazine
Subscribe to INSTORE Bulletins
Join the Brain Squad
More
Advertise
State by State Coverage
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Colorado
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Texas
Wisconsin
Brett Weiler
Brett Weiler is owner of Decatur City Jewelers in Decatur, GA, and the winner of the first America’s Coolest Stores Contest in 2002.
Stories By Brett Weiler
Commentary: The Business
5 years ago
The First America’s Coolest Stores Winner Reflects on What It Means
Cool stores encourage customers to hang out, says owner Brett Weiler.
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