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News
Headlines
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Press Releases
Trade Show Calendar
COVID-19
INSTORE+
Best Stores
America’s Coolest Stores
Best of the Best
Benchmarks
Cover Stories
Fun
True Tales
My Life and Sanity Files
The Jeweler Cartoons
Gene the Jeweler
Gem Quiz
Products
Jewelry
Designers
Customer Types
Tools and Services
Tips and How-to
Columns
Shane Decker
David Geller
David Brown
Eileen McClelland
Manager’s To Do
Real Deal
Tip Sheet
Sponsored Content
Category Spotlight
Sponsored Videos
Latest Digimag Issue
Issue Archives
Education
Podcasts
Over the Counter
The Barb Wire
JimmyCast
Secrets of America’s Coolest Stores
Videos
Jimmy Degroot
Jim Ackerman
Gene the Jeweler
Webinars
E-Books
EVENTS
INSTORE LIVE: HOW TO CRUSH IT ONLINE
Online Jewelry Week
Event Market
Replays from Online Jewelry Week 3
Replays from Online Jewelry Week 2
Replays from Online Jewelry Week 1
More
Advertise
Classifieds
Post Your Online Classified (Prices Start at $95)
Help Wanted
Services
Business Opportunities
Design Awards
Subscribe
Subscribe to INSTORE Magazine
Subscribe to INSTORE Bulletins
Join the Brain Squad
State by State Coverage
California
Colorado
Florida
Illinois
Michigan
New York
Ohio
Pennsylvania
Texas
Wisconsin
Brett Weiler
Brett Weiler is owner of Decatur City Jewelers in Decatur, GA, and the winner of the first America’s Coolest Stores Contest in 2002.
Stories By Brett Weiler
Commentary: The Business
1 year ago
The First America’s Coolest Stores Winner Reflects on What It Means
Cool stores encourage customers to hang out, says owner Brett Weiler.
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