Today’s technology allows all jewelers to move full steam ahead into custom design. Women have adored jewelry since Adam gave Eve a ring he made from...
Being thorough in your intake procedures can prevent headaches later on.
Start by hiring a high-school kid as your polisher.
A couple of strategic moves can lower your taxable income and boost your cash flow. During tax time, wouldn’t it be great to lower your taxes and...
Friendly competition can excite your sales team and increase profits Americans love competition. Sales games and contests in a jewelry store can spark excitement among your...
Follow these easy tips to make more money, become more popular and feel better than you ever have. The headline may sound like an email scam,...
When one person is responsible for raising average ticket and closing ratio, everyone benefits. The job description of a salesperson is to turn shoppers or lookers...
Charging more to do a better repair can increase client satisfaction and loyalty. Over the years, I’ve asked jewelers what their average repair sale is in...
Margins on diamonds have shrunk. So what else is new? Margins on custom design work have always generated better returns. Another great thing about selling a...
A few weeks ago, I read a book every jewelry store owner should read: Retail Revival by Doug Stephens. It’s about today’s customer, millennials (who outnumber...
You need to take notice of the extreme power of 34 cents. This is what every jeweler should be doing. We did it in our store...
It’s been 16 years since David Geller sold his store. Here’s what he’d do today. This article originally appeared in the July 2016 edition of INSTORE....
I like the GMROI (Gross Margin Return on Investment) reports. They show how many units were sold at each price point, thus showing which price points...
Which type of bench jeweler are you? And which do you want to be?
Over the years I’ve heard countless stories of store owners suffering staggering losses to internal theft. Sometimes it was just brazen stealing from the cases and...
Want to know why you can’t find a bench jeweler? Because you won’t pay enough.
When you size a ring, it takes about 20 minutes and you charge for this service, right? (Typically about $39.) If you do another 20 minutes...
Make life easier for your customers, as well as your sales staff This article originally appeared in the February 2016 edition of INSTORE. I recently emailed...
The right information can help you predict your cash flow and plan ahead. This article originally appeared in the January 2016 edition of INSTORE. I love...
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