Margins are falling everywhere except here. This article originally appeared in the September 2015 edition of INSTORE. For sure itâs a different world today in our...
The art of sales is about showing things in their best light. That goes for price too. This article originally appeared in the July 2015 edition...
The need for repairs remains strong, but many jewelers are overlooking this source of revenue This article originally appeared in the June 2015 edition of INSTORE....
Operational tweaks can result in hefty savings This article originally appeared in the April 2015 edition of INSTORE. As Benjamin Franklin said âa penny saved is...
These commonly held beliefs are costing jewelers money. This article originally appeared in the March 2015 edition of INSTORE. I have visited hundreds of jewelry stores...
Want to make a lot of money? Give away dead merchandise.
Bench profitability shouldnât be a guessing game. This article originally appeared in the January 2015 edition of INSTORE. Life is a little less complicated when you...
Learn a new set of selling skills for higher sales, fatter margins. Custom design can easily have a much higher average sale than product sales. Typically,...
Donât clerk repairs, sell them. When you sell jewelry youâre selling beauty, style and love. When you sell a repair youâre selling technical expertise, reputation and...
Untitled Here’s how to monitor your closing ratio and average sale. Published in the July 2014 issue A penny saved is a penny earned. Benjamin Franklin...
David Geller: Cost of a Bad Salesperson Look at how much a poor performer drags you down. Published in the May 2014 issue In general, sales...
David Geller: âI Feel Your Painâ Practice stories to tell customers to explain your value. Published in the April 2014 issue Two jewelers recently contacted me...
David Geller: Two Secrets of Making Money Charge more for repairs and focus on turn. Published in the March 2014 issue Most jewelers make money, although...
David Geller: Track Your Bench Costs Monthly totals will tell the story, not individual jobs. BY DAVID GELLER Published in the February 2014 issue. Over the...
David Geller: Set a Time Limit Look to a consignment store to learn about moving inventory. BY DAVID GELLER Published in the January 2014 issue. One...
David Geller: Financial Translator Successful jewelers may not be able to articulate the fancy terms, but they know the meaning behind them BY DAVID GELLER Published...
David Geller: Pingpong Pricing Know your costs before pricing repairs BY DAVID GELLER Published in the October 2013 issue. If your jeweler gives you his suggested...
David Geller: Safe Keeping Less is more when it comes to inventory and displays BY DAVID GELLER Published in the September 2013 issue. Ajeweler recently posted...
David Geller: Left Behind How to handle watch repairs and those not picked up. BY DAVID GELLER Published in the July 2013 issue. In January, I...
On Display: Setup Magic Donât fall into the same-old thoughtless presentation of your cases. BY LARRY JOHNSON Published in the July 2013 issue. Setting up the...
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