Take the right steps to help you figure out the right plan for your store. [dropcap cap=T]here are many different ways to compensate your sales staff,...
Writing checks and paying bills can be a real chore. Wouldn’t it be great if it were really a pleasure? [span class=notice] Catch David Geller at...
MOST ACCOUNTANTS THINK “Tax Return”. Their profit and loss statement is mostly once a year correct. You need to know how you’re doing each month so...
See the immediate results of holding out carrots.
Think selling repairs is clerking? Wrong. selling anything in a store requires salesmanship.
While there’s no magic formula to determine the ratio between shop and showroom, there are some great reasons to expand your existing showroom. [dropcap cap=H]ow big...
[h3]Before you fire the customer standing there screaming at you, David Geller says consider the lifetime replacement costs.[/h3] When a typical un-happy “product” customer comes back...
Repairs are sales too. They require the same salesmanship as any other product. And you must price them to make money.
When a repair walks in the door, don't let a missed sale walk out shortly after.
Many jewelers are leaving dollars on the table when it comes to custom-design sales. Here are 5 easy ways to increase your average ticket.
Train your staff to be the experts when it comes to assisting customers choosing a size for their new ring.
There’s nothing like Jan. 1 to get inspired about the store and what you might be able to achieve.
There are good profits and shop savings to be had from buying gold off the street.
Raise your repair prices for just one week and see how many people say yes.
David Geller says street gold is fine, but don't forget your Quickbooks.
David Geller says profit can be found in gold's prices-gone-crazy.
Taking in repairs may be "part of the job" is part of their job," but it's still making you money and building relationships with future customers.
Left to run itself, your shop will descend into chaos. A supervisor can ensure calm reigns, customers are kept happy, and the dollars flow.
Organize your process for repair drop-offs and pick-ups, and your customers, jewelers and bottom line will thank you for it.
Let custom work be your salvation in a tough year, says David Geller.
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