Shed the ways of the past and take your business to a higher level.
It's possible to make it happen every year.
"Offer" isn't spelled D-I-S-C-O-U-N-T.
Set conditions in your offers to create a sense of urgency.
Limited-quantity special offers can do more than build short-term traffic.
It starts with thinking like a customer.
Do you have a formal system in place?
Take a stand and make some noise about it.
Cheaper is not always better.
Sometimes it pays to branch out.
Certain items are much more likely than others to be effective.
Jim explains how to pull it all together when you're setting up a digital marketing plan.
More copy yields better results.
It's time to build a strong relationship.
Jim offers pointers for maximizing the effectiveness of your marketing.
Very few people are using them.
And what to do about it.
Read to learn how you can increase response rates, sales and profits from email marketing.
This offbeat idea could give your gift cards a big boost.
It's smart to get ready for a downturn even when times are good.