It's smart to get ready for a downturn even when times are good.
Here's a smart way to partner with other non-competing businesses.
To see clear marketing results, you need to be specific in your advertising.
Everyone tells you to do this. They just don't tell you how.
Jewelry shows are no longer an indispensable way to purchase merchandise, even though one can make the case they still provide the best hands-on and comparative...
It's all about testing and tracking.
Make uniqueness your mission.
The calculation is simpler than you think.
Don't get too focused on immediate ROI.
It's one of the hardest things to do, but immensely powerful if you do it right.
Harris Jeweler gets it right with a print advertisement that delivers genuine impact for its investment.
One simple step could make your marketing more effective.
Don't be shy. Telemarketing can be highly effective.
There's no single message that will sell everyone.
Use it for lead-generation.
Recently, I was on the phone with a jewelry event organizer who said, “We want to stay on the cutting edge of social media and digital...
Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
It might be time to ditch the postcards.
Be sure to promote your big day correctly.