Jim Ackerman

Jim Ackerman, “Marketing Coach to the Jewelry Industry,” is president of Ascend Marketing. Reach him at jimack@ascendmarketing.com.

Jim Ackerman6 years ago

How to Make Every-Door Direct Mail Work for Your Jewelry Store

Many jewelers have dabbled in every-door direct mail, with varying results. In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most...
Jim Ackerman6 years ago

Try This Formula to Create Jewelry Ads That Sell

It’s called AIDA. There’s a formula for creating powerful ads, and it’s called AIDA, says marketing specialist Jim Ackerman. It stands for Attention, Interest, Desire, Action. In the...
Jim Ackerman6 years ago

Forget Postcards … This Jeweler’s 2-Page Letter Brought $80K in Business

It might be time to ditch the postcards.
Jim Ackerman6 years ago

Every Jewelry Store Holds Anniversary Sales … Here’s How to Make Yours Successful

Be sure to promote your big day correctly.
Jim Ackerman6 years ago

Try This Refreshingly Low-Tech Marketing Idea for a Holiday Boost

Jim Ackerman says not everything has to be digital.
Jim Ackerman7 years ago

9 Secrets That Guarantee You’ll Never Worry About Lousy Sales Again

Want to see sales soar? In this keynote session from the 2012 Smart Jewelry Show, Jim Ackerman reveals nine secrets that will help you improve the...
Commentary: The Business8 years ago

When You Run Ads And Nobody Comes

Often it’s the message and not the medium that is the problem.
Columns8 years ago

Funnel Marketing: Influencing Today’s Consumer Decision Journey

In today’s crazy, mixed-up, new-ballgame “world of the millennials,” it may be nearly impossible to get an immediate, up-front purchase. You may have to court your...
Columns8 years ago

Won’t Somebody Please Tell Me Why My Advertising Doesn’t Work!

BY JIM ACKERMAN: Most jewelers are hyper-frustrated by diminishing returns on their advertising efforts, regardless of the chosen media, digital or traditional. Seems like the more...
Commentary: The Business12 years ago

Jim Ackerman: Don’t Discount; Add Value

A “Hi Tech Holiday” promo gets customers in the door ... at a price.

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Jim Ackerman

Stories By Jim Ackerman

How to Make Every-Door Direct Mail Work for Your Jewelry Store

Try This Formula to Create Jewelry Ads That Sell

Forget Postcards … This Jeweler’s 2-Page Letter Brought $80K in Business

Every Jewelry Store Holds Anniversary Sales … Here’s How to Make Yours Successful

Try This Refreshingly Low-Tech Marketing Idea for a Holiday Boost

9 Secrets That Guarantee You’ll Never Worry About Lousy Sales Again

When You Run Ads And Nobody Comes

Funnel Marketing: Influencing Today’s Consumer Decision Journey

Won’t Somebody Please Tell Me Why My Advertising Doesn’t Work!

Jim Ackerman: Don’t Discount; Add Value

Macy’s Settles Proxy Fight With Suitor

NRF Says Economy Remains ‘Sturdy’ Despite Forecast for Slower Growth

Texas Custom Jeweler Specializes in Redesigns

Patented Tulip Ring System Drives Business for Indiana Jeweler

A Client Brings in a Diamond With a Problematic Assessment From a Cruise Ship Where It Was Purchased

Feds Seize 364 Pieces of Counterfeit Jewelry in Minnesota

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

GIA Presents: Understanding Ruby Treatment

He Doubled His Sales Goals with Wilkerson