The secret of becoming a sales superstar lies in turning browsers into buyers, says Shane Decker.
Shane Decker offers more ammunition to prove diamonds are underpriced, in the last of a series.
Shane Decker shows you how to prove diamonds are underpriced, in the first of a two-part series.
If you really want to be a superstar sales manager, stop trying to do everything. Shane Decker shows you how to share the load.
No man is an island on the sales floor, says Shane Decker. You need teamwork to seal the deal.
The sale is closed. So your job's finished, right? Wrong, says Shane Decker, it's just beginning.
“ALL MY CUSTOMERS care about is price.” Sound familiar? In all my years of working with jewelers, I don’t think I’ve heard a more commonly-used excuse...
The holidays mean more lost opportunities than any other season, says Shane Decker.
It's hard to sell high-end when you're scared, says Shane Decker.
Shane Decker tells you how to close without being pushy, and answers other burning questions from INSTORE readers.
This month, Shane Decker tackles questions from Instore's retail readers. Fire away.
Don't be shy ... bring out your best. Shane Decker offers four reasons you should show everyone a high-ticket item.
If your salespeople aren't showing your best stuff to every customer, they're letting you down, says Shane Decker.
Waiting for the holidays to save your bacon ... again? It doesn't have to be this way, says Shane Decker.
If they don't do this, then you’ve probably got yourself a clerk.
Doing this is anything but an admission of incompetence.
Shane Decker identifies the ultimate sales killers.
When it comes to company benefits, a little goes a long way. Here's how to make the most of yours.
When customers raise objections, they’re really giving you clues on how to close the sale.
With these handy tools in your selling arsenal, you will be able to close any customer.
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