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Wendy Paler

Wendy Paler is the Chief Operating Officer (COO) for BriteCo. With a rapidly growing network of jeweler partners across the U.S., BriteCo offers free, state-of-the-art appraisal software to jewelers and instant, A-rated point of sale insurance to their customers. Paler has served in a variety of client-facing and operational leadership roles in both higher education and tech.

Columns2 years ago

10 Tips to a More Useful and Customer-Driven Online Presence

Including advice on specific software to use on your website.
Columns2 years ago

What You Can Learn About Jewelry Retailing From Airbnb

Rather than creating an average experience, consider what an 11-star experience would look like.
Columns2 years ago

Here’s How To Bring The Best Of Online Shopping Into Your Store

Consider what makes e-commerce great and integrate those ideas.