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Wendy Paler

Wendy Paler is the Chief Operating Officer (COO) for BriteCo. With a rapidly growing network of jeweler partners across the U.S., BriteCo offers free, state-of-the-art appraisal software to jewelers and instant, A-rated point of sale insurance to their customers. Paler has served in a variety of client-facing and operational leadership roles in both higher education and tech.