Connect with us

Press Releases

Award Winning Brit Jewelry Brand Scream Pretty Launches in the US

Scream Pretty launches online across three drops, with the first launch available from 9th June 2021.




Award Winning Brit Jewelry Brand Scream Pretty Launches in the US

(PRESS RELEASE) Indie Brit jewelry brand Scream Pretty launch in the US this month with a luxe collection of affordable conscious designs. Founded in London by sisters Lucy Lee and Jessica Pearce, Scream Pretty design sustainably crafted jewels to shout about The first drop is available online from 9th June at with prices ranging from $25 — $395.

Following the success of their launch in 2016 in the UK and Europe, Scream Pretty are thrilled to bring their designs across the pond to a brand-new Californian hub. Scream Pretty’s mission is to offer the latest lust-worthy trends in a premium, affordable, and wearable way. The treasure trove is filled with jewels, from chic huggie hoops, ear cuffs and threader earrings, to mismatched earring sets as well as anklets, chokers, pendants and rings designed for layering.

Scream Pretty’s signature style is the curated ear, combining piercings (many stud and hoop styles are suitable for daith, tragus and helix piercings), and piercing free ear cuffs offer bold, versatile styling. Cast from recycled 925 sterling silver, and gold-plated recycled sterling silver and bejewelled with opulent cubic zirconia stones, their designs are consciously and lovingly crafted to be long-lasting and hypoallergenic.

The duo’s necklaces and pendants bring a softer, renaissance romanticism to the range. Drawing on enchanting vintage aesthetics, their Charm Collector concept celebrates storytelling and personal narratives. Charm locks designed in lockdown intricately and playfully bind the past, present and future; with owners encouraged to add bespoke heritage and heirloom pieces with modern twists to explore self-expression and celebrate eclectic personal tales. Covetable Chunky Chain link, Snake chain, Zodiac Charms, and Flaming Heart lockets add a fiery sass to layerable neck-mess looks.

Lucy and Jessica say of the launch; “We’ve been overwhelmed by support for our designs in the UK and have a loyal following of US followers on social – it felt like the right time to create a hub in America offering the same fast shipping and customer service for the full Scream Pretty experience. Our ethos is ‘Be Seen, Be Heard, Scream Pretty’ and we’re excited to continue our celebration of self-expression and individuality whatever style, age, gender or shape.”

All Scream Pretty earrings are Sterling silver or 18k gold plated silver. Styles available in recycled sterling silver & gold plated recycled sterling silver.




When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines






INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)


Latest Comments

Most Popular