Press Releases

Award Winning Brit Jewelry Brand Scream Pretty Launches in the US

Scream Pretty launches online across three drops, with the first launch available from 9th June 2021.

Published

4 years ago

June 10, 2021

Press Releases

(PRESS RELEASE) Indie Brit jewelry brand Scream Pretty launch in the US this month with a luxe collection of affordable conscious designs. Founded in London by sisters Lucy Lee and Jessica Pearce, Scream Pretty design sustainably crafted jewels to shout about The first drop is available online from 9th June at us.screampretty.com with prices ranging from $25 — $395.

Following the success of their launch in 2016 in the UK and Europe, Scream Pretty are thrilled to bring their designs across the pond to a brand-new Californian hub. Scream Pretty’s mission is to offer the latest lust-worthy trends in a premium, affordable, and wearable way. The treasure trove is filled with jewels, from chic huggie hoops, ear cuffs and threader earrings, to mismatched earring sets as well as anklets, chokers, pendants and rings designed for layering.

Scream Pretty’s signature style is the curated ear, combining piercings (many stud and hoop styles are suitable for daith, tragus and helix piercings), and piercing free ear cuffs offer bold, versatile styling. Cast from recycled 925 sterling silver, and gold-plated recycled sterling silver and bejewelled with opulent cubic zirconia stones, their designs are consciously and lovingly crafted to be long-lasting and hypoallergenic.

The duo’s necklaces and pendants bring a softer, renaissance romanticism to the range. Drawing on enchanting vintage aesthetics, their Charm Collector concept celebrates storytelling and personal narratives. Charm locks designed in lockdown intricately and playfully bind the past, present and future; with owners encouraged to add bespoke heritage and heirloom pieces with modern twists to explore self-expression and celebrate eclectic personal tales. Covetable Chunky Chain link, Snake chain, Zodiac Charms, and Flaming Heart lockets add a fiery sass to layerable neck-mess looks.

Lucy and Jessica say of the launch; “We’ve been overwhelmed by support for our designs in the UK and have a loyal following of US followers on social – it felt like the right time to create a hub in America offering the same fast shipping and customer service for the full Scream Pretty experience. Our ethos is ‘Be Seen, Be Heard, Scream Pretty’ and we’re excited to continue our celebration of self-expression and individuality whatever style, age, gender or shape.”

All Scream Pretty earrings are Sterling silver or 18k gold plated silver. Styles available in recycled sterling silver & gold plated recycled sterling silver.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.