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AWCI Announces Online Education and Webinars for Jewelry Stores, Watchmakers and Clockmakers

It will be delivering at least one webinar per week.




(PRESS RELEASE) CINCINNATI, OH — The American Watchmakers-Clockmakers Institute (AWCI) announces online education and webinars for the jewelry, watch and clock industry. Throughout this crisis surrounding the COVID-19 pandemic we are putting an increased emphasis on online learning and webinars. While the computer screen will never replace the touch and guidance from in-person education we feel there are many topics which can be effectively communicated via 21st century technology. During this period of mandated shut downs (and hopefully beyond) we will be delivering at least one webinar per week covering topics for everyone from beginners to advanced professionals.

Our commitment is to keep the webinars affordable with many of the webinars free to AWCI members. Recordings are available for as little as $10 each. More information and registration is available at

Upcoming Webinars

Maintaining Your Health While Handling Watches and Jewelry in the Era of COVID-19
April 8, 2020 1:15-2:15 PM EDT

This webinar is especially for those of you still repairing clocks, watches, or jewelry during this epidemic, whether you are open to the public or not. This will be essential information for everyone as we return to working with the public again. Dr. Sarah Mireles Jacobs will discuss practical ways to protect your health and sanitize watches and jewelry.

Watch Basics 1: How A Watch Works & Nomenclature
April 15, 2020 1:15-2:15 PM EDT

This webinar is perfect for the watch collector, enthusiast, beginner horologist, or salesperson. Join us as we explain the basic parts of the watch case and mechanical hand-wound movements. This is your opportunity to see what goes on behind the dial. We will cover the names of all the components and describe their function. We will be disassembling the watch and demonstrating how each of the components interact and answering your questions as we go through the process. You don’t want to miss it.

Essential Chronograph Knowledge & Adjustments
April 21, 2020 1:00 – 5:00 PM EDT

Join AWCI’s Tom Schomaker, CMW21 as he outlines the essential functions, checks, and adjustments for modern chronograph movements. Examples will be provided from the Omega 861, ETA 7750, and Dubois Depraz Modular Chronograph movements. This webinar is excellent for all skill levels. It is an excellent review for the seasoned professional, a great start for the beginner, and absolutely essential for those preparing to become Certified Watchmakers of the 21st Century (CW21).

Basic Clock Knowledge
April 22, 2020 1:15-2:15 PM EDT

Join David LaBounty CC21 as he explains essential knowledge for anyone dealing with clocks and clock repair.

Watch Basics 2: The Swiss Lever Escapement: What Is It And How Does It Work?
April 29, 2020 1:15-2:15 PM EDT

This webinar is perfect for the watch collector, enthusiast, beginner horologist, or salesperson. Join us as we dive deeper into the watch and explain how the Swiss Lever Escapement has been helping watches keep time for the past 300 years. We will use illustrations, models, and actual watches to demonstrate the action of the escapement. This is your opportunity to see in greater detail what goes on behind the dial. You don’t want to miss it.

The Swiss Lever Escapement And Its Adjustment
May 13, 2020 1:15 – 2:15 PM EDT

Join AWCI’s Tom Schomaker, CMW21 as he explains the proper procedures for checking the function and adjusting Swiss lever escapements. This concise explanation is the perfect review for the seasoned professional and essential knowledge for anyone preparing for the CW21 exam, but is open to anyone interested in gaining a better knowledge and appreciation of mechanical timepieces.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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