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Back on Top: Allison-Kaufman Tops List of Best-Performing Brands of 2024, According to Big Survey

The brand edged out Sylvie by six votes, with Gabriel & Co. close behind.

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Allison-Kaufman is back on top, earning 54 votes. After ceding the top spot to Sylvie last year, the two brands flip-flopped, with Sylvie finishing in second place this year with 49 votes. Hot on their heels was Gabriel & Co. at No. 3 with 48 votes. Stuller and Ostbye rounded out the top five with 38 and 37 votes, respectively. Results are based on the responses of 350 independent jewelry retailers to the question, “What are the three best-performing jewelry lines that you carry?”

Back on Top: Allison-Kaufman Tops List of Best-Performing Brands of 2024, According to Big Survey

NOTE: The INSTORE 2024 Big Survey was conducted via an anonymous online form from mid-August to late September, attracting more than 700 responses from American jewelry-store owners and managers. The full results will be published in the November edition of INSTORE.

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Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson

When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy. Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision." The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.

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