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Back on Top: Allison-Kaufman Tops List of Best-Performing Brands of 2024, According to Big Survey

The brand edged out Sylvie by six votes, with Gabriel & Co. close behind.

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Allison-Kaufman is back on top, earning 54 votes. After ceding the top spot to Sylvie last year, the two brands flip-flopped, with Sylvie finishing in second place this year with 49 votes. Hot on their heels was Gabriel & Co. at No. 3 with 48 votes. Stuller and Ostbye rounded out the top five with 38 and 37 votes, respectively. Results are based on the responses of 350 independent jewelry retailers to the question, “What are the three best-performing jewelry lines that you carry?”

Back on Top: Allison-Kaufman Tops List of Best-Performing Brands of 2024, According to Big Survey

NOTE: The INSTORE 2024 Big Survey was conducted via an anonymous online form from mid-August to late September, attracting more than 700 responses from American jewelry-store owners and managers. The full results will be published in the November edition of INSTORE.

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Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success

After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone. Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently. The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.

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