Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I am totally fed up with this overused word”), “price point” (when usually one of the words will work just fine), “break the internet” (classic clickbait headline), and “problematic” (“problem” does the job well in two fewer syllables). We’d also add “it’s on my radar” and “paradigm shift.” Actually, outlaw any word that makes you sound corporate and, hence, not human.
JAN. 6 Three Kings’ Day is observed with the giving of gifts to children, so get your gold charms jewelry ready and market the date.
JAN. 7 Join the jewelry Twitterati in chronicling this year’s Golden Globes, then blog about the hit jewelry selections.
JAN. 28 If you haven’t staged a promotion yet in 2017, one pegged to the Chinese New Year could be your first.
This article originally appeared in the January 2017 edition of INSTORE.
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After 139 Years, A Family Legacy Finds Its Perfect Exit With Wilkerson.
When third-generation jeweler Sam Sipe and his wife Laura decided to close Indianapolis’ historic J.C. Sipe Jewelers, they turned to Wilkerson to handle their retirement sale. “The conditions were right,” Sam explains of their decision to close the 139-year-old business. Wilkerson managed the entire going-out-of-business sale process, from marketing strategy to sales floor operations. “Our goal was to convert our paid inventory into retirement funds,” notes Sam. “The results exceeded expectations.” The Sipes’ advice for jewelers considering retirement? “Contact Wilkerson,” Laura says. “They’ll help you transition into retirement with confidence and financial security.”
