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Banish These Words in the New Year, and More January Events

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Banish These Words in the New Year, and More January Events

Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I am totally fed up with this overused word”), “price point” (when usually one of the words will work just fine), “break the internet” (classic clickbait headline), and “problematic” (“problem” does the job well in two fewer syllables). We’d also add “it’s on my radar” and “paradigm shift.” Actually, outlaw any word that makes you sound corporate and, hence, not human.

JAN. 6 Three Kings’ Day is observed with the giving of gifts to children, so get your gold charms jewelry ready and market the date.

JAN. 7 Join the jewelry Twitterati in chronicling this year’s Golden Globes, then blog about the hit jewelry selections.

JAN. 28 If you haven’t staged a promotion yet in 2017, one pegged to the Chinese New Year could be your first.


 This article originally appeared in the January 2017 edition of INSTORE.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Banish These Words in the New Year, and More January Events

mm

Published

on

Banish These Words in the New Year, and More January Events

Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I am totally fed up with this overused word”), “price point” (when usually one of the words will work just fine), “break the internet” (classic clickbait headline), and “problematic” (“problem” does the job well in two fewer syllables). We’d also add “it’s on my radar” and “paradigm shift.” Actually, outlaw any word that makes you sound corporate and, hence, not human.

JAN. 6 Three Kings’ Day is observed with the giving of gifts to children, so get your gold charms jewelry ready and market the date.

JAN. 7 Join the jewelry Twitterati in chronicling this year’s Golden Globes, then blog about the hit jewelry selections.

JAN. 28 If you haven’t staged a promotion yet in 2017, one pegged to the Chinese New Year could be your first.

Advertisement

 This article originally appeared in the January 2017 edition of INSTORE.

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

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