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Banish These Words in the New Year, and More January Events

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8 years ago

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Banish These Words in the New Year, and More January Events

Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I am totally fed up with this overused word”), “price point” (when usually one of the words will work just fine), “break the internet” (classic clickbait headline), and “problematic” (“problem” does the job well in two fewer syllables). We’d also add “it’s on my radar” and “paradigm shift.” Actually, outlaw any word that makes you sound corporate and, hence, not human.

JAN. 6 Three Kings’ Day is observed with the giving of gifts to children, so get your gold charms jewelry ready and market the date.

JAN. 7 Join the jewelry Twitterati in chronicling this year’s Golden Globes, then blog about the hit jewelry selections.

JAN. 28 If you haven’t staged a promotion yet in 2017, one pegged to the Chinese New Year could be your first.

 This article originally appeared in the January 2017 edition of INSTORE.

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Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

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Banish These Words in the New Year, and More January Events

mm

Published

8 years ago

on

Banish These Words in the New Year, and More January Events

Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I am totally fed up with this overused word”), “price point” (when usually one of the words will work just fine), “break the internet” (classic clickbait headline), and “problematic” (“problem” does the job well in two fewer syllables). We’d also add “it’s on my radar” and “paradigm shift.” Actually, outlaw any word that makes you sound corporate and, hence, not human.

JAN. 6 Three Kings’ Day is observed with the giving of gifts to children, so get your gold charms jewelry ready and market the date.

JAN. 7 Join the jewelry Twitterati in chronicling this year’s Golden Globes, then blog about the hit jewelry selections.

JAN. 28 If you haven’t staged a promotion yet in 2017, one pegged to the Chinese New Year could be your first.

Advertisement

 This article originally appeared in the January 2017 edition of INSTORE.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”

Promoted Headlines

Most Popular