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Banish These Words in the New Year, and More January Events

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Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I am totally fed up with this overused word”), “price point” (when usually one of the words will work just fine), “break the internet” (classic clickbait headline), and “problematic” (“problem” does the job well in two fewer syllables). We’d also add “it’s on my radar” and “paradigm shift.” Actually, outlaw any word that makes you sound corporate and, hence, not human.

JAN. 6 Three Kings’ Day is observed with the giving of gifts to children, so get your gold charms jewelry ready and market the date.

JAN. 7 Join the jewelry Twitterati in chronicling this year’s Golden Globes, then blog about the hit jewelry selections.

JAN. 28 If you haven’t staged a promotion yet in 2017, one pegged to the Chinese New Year could be your first.


 This article originally appeared in the January 2017 edition of INSTORE.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Banish These Words in the New Year, and More January Events

mm

Published

on

Each year, Lake Superior State University releases its Dishonor List of Banished Words. The newest list included “so” (to start a sentence, as in “So, I am totally fed up with this overused word”), “price point” (when usually one of the words will work just fine), “break the internet” (classic clickbait headline), and “problematic” (“problem” does the job well in two fewer syllables). We’d also add “it’s on my radar” and “paradigm shift.” Actually, outlaw any word that makes you sound corporate and, hence, not human.

JAN. 6 Three Kings’ Day is observed with the giving of gifts to children, so get your gold charms jewelry ready and market the date.

JAN. 7 Join the jewelry Twitterati in chronicling this year’s Golden Globes, then blog about the hit jewelry selections.

JAN. 28 If you haven’t staged a promotion yet in 2017, one pegged to the Chinese New Year could be your first.

Advertisement

 This article originally appeared in the January 2017 edition of INSTORE.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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