Press Releases

Barbara Palumbo and Kate Peterson Provide Retailer Insights and Tips for The Plumb Club’s July Podcasts

The Plumb Club podcasts are added monthly.

Published

3 years ago

July 13, 2020

INSTORE Staff

(PRESS RELEASE) NEW YORK – Two renowned and well-respected jewelry industry experts have lent their voices and wisdom to The Plumb Club’s July podcast additions. Journalist, writer and media personality Barbara Palumbo and author, retail consultant and sales trainer Kate Peterson have each created powerful informational seminars that have been added to The Plumb Club’s library of retailer educational tools and are available for download.

10 Tips To Strengthen Your Social Media: Barbara Palumbo provides 10 Tips to help retailers strengthen their social media presence and gain traction! Barbara explains why Instagram is “The King” of social media and how a retailer’s social media should be looked upon as having an additional salesperson. From consistency, to engagement, to the art of the hashtag, these insights and tips will help retailers boost their social media presence across all platforms.

Barbara Palumbo is a full-time editor, writing about both jewelry and watches on her blogs adornmentality.com and whatsonherwrist.com, as well as for nationally recognized publications. Additionally, she is the host of InStore Magazine’s “The Barb Wire” podcast and is a frequent speaker at industry events and trade fairs.

Clicks & Mortar – Staying Relevant In Today’s Marketplace: Kate Peterson provides insights on how the evolution of consumer behavior has been drastically accelerated and how retailers must be innovative in order to stay relevant. She points out the shifting “information balance” between the consumer and retailer and provides tips and tools on both where and how to meet and work with this new customer in a way that will exceed their expectation and keep the retailer in the forefront of their market. Peterson is the President and CEO of Performance Concepts Inc., a company that provides innovative and effective consultation and training in the luxury industry.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources”

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”