Press Releases

Barbara Palumbo and Kate Peterson Provide Retailer Insights and Tips for The Plumb Club’s July Podcasts

The Plumb Club podcasts are added monthly.

Published

4 years ago

July 13, 2020

INSTORE Staff

(PRESS RELEASE) NEW YORK – Two renowned and well-respected jewelry industry experts have lent their voices and wisdom to The Plumb Club’s July podcast additions. Journalist, writer and media personality Barbara Palumbo and author, retail consultant and sales trainer Kate Peterson have each created powerful informational seminars that have been added to The Plumb Club’s library of retailer educational tools and are available for download.

10 Tips To Strengthen Your Social Media: Barbara Palumbo provides 10 Tips to help retailers strengthen their social media presence and gain traction! Barbara explains why Instagram is “The King” of social media and how a retailer’s social media should be looked upon as having an additional salesperson. From consistency, to engagement, to the art of the hashtag, these insights and tips will help retailers boost their social media presence across all platforms.

Barbara Palumbo is a full-time editor, writing about both jewelry and watches on her blogs adornmentality.com and whatsonherwrist.com, as well as for nationally recognized publications. Additionally, she is the host of InStore Magazine’s “The Barb Wire” podcast and is a frequent speaker at industry events and trade fairs.

Clicks & Mortar – Staying Relevant In Today’s Marketplace: Kate Peterson provides insights on how the evolution of consumer behavior has been drastically accelerated and how retailers must be innovative in order to stay relevant. She points out the shifting “information balance” between the consumer and retailer and provides tips and tools on both where and how to meet and work with this new customer in a way that will exceed their expectation and keep the retailer in the forefront of their market. Peterson is the President and CEO of Performance Concepts Inc., a company that provides innovative and effective consultation and training in the luxury industry.

The Plumb Club podcasts, which are added monthly, provide strategies, knowledge and immediately actionable steps that will help retailers across a variety of business areas. The newest podcasts, as well as the previous ones, are available on The Plumb Club website under the “Resources”

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”