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Baselworld Postponed Due to Coronavirus

It’s now set for January 2021.

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Baselworld announced that it is postponing its 2020 show in Basel, Switzerland, due to concerns about Covid-19. The new dates are Jan. 28 to Feb. 2, 2021. It had originally been set for April 30 to May 5 , 2020.

The decision was made “for health safety reasons and in accordance with the precautionary principle following the bans of large-scale public and private events issued today by the Swiss federal and cantonal authorities,” according to a Baselworld press release.

The release continued:

Following today’s official ban on large public gatherings which meant direct repercussions for the show, Baselworld had no other option than to make a decision as all preparations, in particular, construction in the halls and of the stands was scheduled to commence next week (start March).

Michel Loris-Melikoff, Managing Director of Baselworld said: “We deeply regret having had to postpone the event as planned due to the coronavirus, in full consideration of the needs of the watch and jewellery industry to be able to benefit from the platform to develop their business. This decision has been all the more difficult in view of all the positives that have been achieved through listening and dialogue over the last few months, which resulted in new concepts and new solutions, that have attracted exhibitors to return and new ones to sign on. We registered encouraging growth in all sectors; watchmaking, jewellery, the gemstone and pearl trade, as well as in the technical branch.

By postponing the show to January 2021, we have found a solution that enables the industry and all our customers to avoid losing a full year and at the same time reset their calendars for the beginning of the year, a period that is conductive to the presentation of their new products, new trends and order taking. This postponing will also allow Baselworld to continue developing and bringing new formats and solutions as well as improvements to the new concept we propose.”

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Bernd Stadlwieser, Group CEO of MCH said: “Within the process of the last weeks, I was very impressed by the involvement and trust of all our customers, partners, stakeholders and team, to pro-actively find the very best solution in the interests of the industries. By communicating intensively all together, we were able to work on different scenarios and to jointly decide on the very best one. I would like to thank everybody for their belief in and commitment to our platform.”

Baselworld is not only the largest watch and jewellery event in the world, but is also destined to become the industry’s largest global community platform, active all year round. In the coming weeks, we will be presenting a new digital service that is essential and useful to our entire community, and which we trust will meet the needs of the brands that have become even more important in these difficult and turbulent times.”

Other industry events have also been affected by coronavirus concerns. Notably, Watches & Wonders Geneva was canceled, and two Hong Kong jewelry shows were postponed.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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