(PRESS RELEASE) This decision is based on the one hand on the experience gained from the Pop Up Event at the Geneva Watch Days and on intensive discussions with manufacturers and retailers. On the other hand, it takes into account the fact that it is particularly difficult to launch a new concept for a new target segment due to the renewed aggravation of the COVID situation and the associated uncertainty among customers.
“Over the past few months, we have studied in detail our Watches, Jewellery and Gems ecosystem and gained important insights from discussions with major industry representatives,” says Beat Zwahlen, CEO of the MCH Group. “The conclusion is that the market exists for a B:B:C platform that brings together medium-sized and specialized manufacturers with independent retailers. But their needs must be analyzed in more detail. This means we need to have significantly more time to get there.”
In the coming months, therefore, an interdisciplinary team from the MCH Group will analyze the target segments and, in close exchange with manufacturers and retailers, make a deep dive into their marketing and transaction needs. In this context, particular attention will be paid to the latest trends in marketing and distribution with a view to the post-pandemic period, especially internationalization and digitization. The goal remains to create added value for the community’s business in its target markets with the internationally anchored Baselworld brand and innovative platforms.
Due to the cancellation of Baselworld 2022, Managing Director Michel Loris-Melikoff has decided to leave the company and take on a new challenge. Loris-Melikoff had taken over the management of Baselworld in 2018 under difficult conditions and brought it to a successful execution in 2019. In a short period of time, he managed to gain access to the industry and win its respect. He initiated and helped shape the necessary transformation and repositioning of Baselworld. The MCH Group regrets his decision. It thanks him for his tireless commitment and wishes him all the best for his future engagements.
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
