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Be a Survivor and More of September’s Service News

Plus, don’t miss the retailers COVID-19 crisis sales trainings by PGI.

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David Weisz
David Weisz

Be A Survivor

David Weisz & Sons has set up the SURVIVE! support program for jewelry businesses struggling with the effects of the pandemic. SURVIVE! offers free store safety signage, free custom logo facemasks, co-op funds for marketing, free email marketing training, inventory buyback programs and more. davidweiszandsons.com

Build Perfection

RingBuilder enables customers to build customized ring designs by using an integrated app for WordPress, Magento 2.X, Shopify, or an iFrame. Created in partnership with Overnight Mountings, RingBuilder integrates with your website’s shopping cart and allows clients to create their ideal ring design by choosing setting, metal type and more. gemfind.com

New Fit Foundation

The Art Smith Memorial Scholarship Foundation is a new $50,000 endowment at FIT that will support Black students attending the Jewelry Design program. Named in honor of influential Black mid-century designer Art Smith, this was created by 50 jewelry brands that have joined forces to support future Black jewelers. impact. fitnyc.edu/artsmithscholarship

Personalized Platinum

Platinum Guild International (PGI) is offering facilitated sales trainings to all retailers during the COVID-19 crisis. The bespoke training sessions will be formulated to meet each retailer’s needs, with topics ranging from basic platinum product knowledge to transforming the customer experience. Contact Kevin Reilly of PGI for more information. [email protected]

Freshly Forever

Stuller’s consumer-facing everandever.com has relaunched. The new site includes a redesigned homepage, fresh, vibrant imagery, and new ever&ever designs. The site also offers a fully customizable wedding band builder, which lets customers add a special finish or engraving to their ring design and can even save snapshots of the final piece. everandever.com

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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