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Be a Survivor and More of September’s Service News

Plus, don’t miss the retailers COVID-19 crisis sales trainings by PGI.

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David Weisz
David Weisz

Be A Survivor

David Weisz & Sons has set up the SURVIVE! support program for jewelry businesses struggling with the effects of the pandemic. SURVIVE! offers free store safety signage, free custom logo facemasks, co-op funds for marketing, free email marketing training, inventory buyback programs and more. davidweiszandsons.com

Build Perfection

RingBuilder enables customers to build customized ring designs by using an integrated app for WordPress, Magento 2.X, Shopify, or an iFrame. Created in partnership with Overnight Mountings, RingBuilder integrates with your website’s shopping cart and allows clients to create their ideal ring design by choosing setting, metal type and more. gemfind.com

New Fit Foundation

The Art Smith Memorial Scholarship Foundation is a new $50,000 endowment at FIT that will support Black students attending the Jewelry Design program. Named in honor of influential Black mid-century designer Art Smith, this was created by 50 jewelry brands that have joined forces to support future Black jewelers. impact. fitnyc.edu/artsmithscholarship

Personalized Platinum

Platinum Guild International (PGI) is offering facilitated sales trainings to all retailers during the COVID-19 crisis. The bespoke training sessions will be formulated to meet each retailer’s needs, with topics ranging from basic platinum product knowledge to transforming the customer experience. Contact Kevin Reilly of PGI for more information. [email protected]

Freshly Forever

Stuller’s consumer-facing everandever.com has relaunched. The new site includes a redesigned homepage, fresh, vibrant imagery, and new ever&ever designs. The site also offers a fully customizable wedding band builder, which lets customers add a special finish or engraving to their ring design and can even save snapshots of the final piece. everandever.com

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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