Be A Survivor
David Weisz & Sons has set up the SURVIVE! support program for jewelry businesses struggling with the effects of the pandemic. SURVIVE! offers free store safety signage, free custom logo facemasks, co-op funds for marketing, free email marketing training, inventory buyback programs and more. davidweiszandsons.com
Build Perfection
RingBuilder enables customers to build customized ring designs by using an integrated app for WordPress, Magento 2.X, Shopify, or an iFrame. Created in partnership with Overnight Mountings, RingBuilder integrates with your website’s shopping cart and allows clients to create their ideal ring design by choosing setting, metal type and more. gemfind.com
New Fit Foundation
The Art Smith Memorial Scholarship Foundation is a new $50,000 endowment at FIT that will support Black students attending the Jewelry Design program. Named in honor of influential Black mid-century designer Art Smith, this was created by 50 jewelry brands that have joined forces to support future Black jewelers. impact. fitnyc.edu/artsmithscholarship
Personalized Platinum
Platinum Guild International (PGI) is offering facilitated sales trainings to all retailers during the COVID-19 crisis. The bespoke training sessions will be formulated to meet each retailer’s needs, with topics ranging from basic platinum product knowledge to transforming the customer experience. Contact Kevin Reilly of PGI for more information. kreilly@pgiglobal.com
Freshly Forever
Stuller’s consumer-facing everandever.com has relaunched. The new site includes a redesigned homepage, fresh, vibrant imagery, and new ever&ever designs. The site also offers a fully customizable wedding band builder, which lets customers add a special finish or engraving to their ring design and can even save snapshots of the final piece. everandever.com
Ready to Relocate? Wilkerson Makes Your Move Seamless
When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time.
"We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them.
Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."
