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Be a Survivor and More of September’s Service News

Plus, don’t miss the retailers COVID-19 crisis sales trainings by PGI.

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David Weisz
David Weisz

Be A Survivor

David Weisz & Sons has set up the SURVIVE! support program for jewelry businesses struggling with the effects of the pandemic. SURVIVE! offers free store safety signage, free custom logo facemasks, co-op funds for marketing, free email marketing training, inventory buyback programs and more. davidweiszandsons.com

Build Perfection

RingBuilder enables customers to build customized ring designs by using an integrated app for WordPress, Magento 2.X, Shopify, or an iFrame. Created in partnership with Overnight Mountings, RingBuilder integrates with your website’s shopping cart and allows clients to create their ideal ring design by choosing setting, metal type and more. gemfind.com

New Fit Foundation

The Art Smith Memorial Scholarship Foundation is a new $50,000 endowment at FIT that will support Black students attending the Jewelry Design program. Named in honor of influential Black mid-century designer Art Smith, this was created by 50 jewelry brands that have joined forces to support future Black jewelers. impact. fitnyc.edu/artsmithscholarship

Personalized Platinum

Platinum Guild International (PGI) is offering facilitated sales trainings to all retailers during the COVID-19 crisis. The bespoke training sessions will be formulated to meet each retailer’s needs, with topics ranging from basic platinum product knowledge to transforming the customer experience. Contact Kevin Reilly of PGI for more information. [email protected]

Freshly Forever

Stuller’s consumer-facing everandever.com has relaunched. The new site includes a redesigned homepage, fresh, vibrant imagery, and new ever&ever designs. The site also offers a fully customizable wedding band builder, which lets customers add a special finish or engraving to their ring design and can even save snapshots of the final piece. everandever.com

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SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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