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Be a Survivor and More of September’s Service News

Plus, don’t miss the retailers COVID-19 crisis sales trainings by PGI.

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David Weisz David Weisz

Be A Survivor

David Weisz & Sons has set up the SURVIVE! support program for jewelry businesses struggling with the effects of the pandemic. SURVIVE! offers free store safety signage, free custom logo facemasks, co-op funds for marketing, free email marketing training, inventory buyback programs and more. davidweiszandsons.com

Build Perfection

RingBuilder enables customers to build customized ring designs by using an integrated app for WordPress, Magento 2.X, Shopify, or an iFrame. Created in partnership with Overnight Mountings, RingBuilder integrates with your website’s shopping cart and allows clients to create their ideal ring design by choosing setting, metal type and more. gemfind.com

New Fit Foundation

The Art Smith Memorial Scholarship Foundation is a new $50,000 endowment at FIT that will support Black students attending the Jewelry Design program. Named in honor of influential Black mid-century designer Art Smith, this was created by 50 jewelry brands that have joined forces to support future Black jewelers. impact. fitnyc.edu/artsmithscholarship

Personalized Platinum

Platinum Guild International (PGI) is offering facilitated sales trainings to all retailers during the COVID-19 crisis. The bespoke training sessions will be formulated to meet each retailer’s needs, with topics ranging from basic platinum product knowledge to transforming the customer experience. Contact Kevin Reilly of PGI for more information. [email protected]

Freshly Forever

Stuller’s consumer-facing everandever.com has relaunched. The new site includes a redesigned homepage, fresh, vibrant imagery, and new ever&ever designs. The site also offers a fully customizable wedding band builder, which lets customers add a special finish or engraving to their ring design and can even save snapshots of the final piece. everandever.com

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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