Connect with us

Press Releases

Becker’s Celebrates 40th Anniversary “Rubilee” in West Hartford




Becker’s Celebrates 40th Anniversary “Rubilee” in West Hartford

(PRESS RELEASE) WEST HARTFORD, CT – May 30, 2018- When Paul & Risa Becker opened Becker’s Diamonds & Fine Jewelry in West Hartford in 1978, their mission was to give every customer the Make It Perfect experience. Since then, generations of delighted brides-to-be have said “yes” to a signature ruby red ring box from Becker’s. To express their deep appreciation for the loyal customers who have become family over the past 40 years, Becker’s is hosting special events and contributing to local charities to mark their Ruby anniversary.

“My late wife Risa and I were always overwhelmed by the support our small business received from the West Hartford and Saybrook communities,” said Owner and President Paul Becker. “To show our gratitude, we dedicated ourselves to becoming active civic leaders, seeking out groups that would most benefit from our involvement and participation.”

Over the years, the jeweler has donated its time, money and merchandise to numerous organizations within the Greater Hartford area, including Make-A-Wish® Connecticut, Nutmeg Big Brothers/Big Sisters, Juvenile Diabetes Research Foundation, Greater Hartford Arts Council, Urban League of Greater Hartford, Connecticut Children’s Medical Center, Wadsworth Athenaeum, Nutmeg State Games, The Jewish Federation, The Jim and Pat Calhoun Cardiology Research Endowment Fund for UCONN Health Center, Susan G. Komen Breast Cancer Foundation, and the Capital Community College Foundation, among others. Becker’s has also partnered with French Cleaners to keep families warm by hosting holiday coat drives.

When Risa Becker was stricken with ovarian cancer and a subsequent brain tumor, she fought any way she could, which included tirelessly fundraising for brain tumor and cancer research. In 2013, she found the strength to form “Team Becker” for the annual National Ovarian Cancer Run and Walk in East Hartford and raise over $10,000 to aid research and care of patients right here in Connecticut. Sadly, Risa passed away in September of 2013.

Later that year, Scott Becker and his wife Lori accepted the Gladys and Warren Phinney Lifetime Volunteerism Award from Easter Seals Capital Region & Eastern CT on Risa’s behalf. Her son recalled the incredible passion Risa had for Easter Seals, demonstrated by her and Paul’s boundless commitment to the nonprofit and the people with disabilities that they serve. 


The Becker family will present Easter Seals with a $5,000 donation at the store’s VIP Red Box party on June 14th. Local political and business leaders and will join neighbors and board members from multiple charities for the invitation-only event. 

“Risa was a determined, strong woman who inspired all of us in the business and more importantly through her charity work,” said Becker. “She wanted us to persevere both personally and professionally. The best way for us to honor her memory is to continue to give back to the community as she did. “

As a thank you to all of the customers who have contributed to Becker’s success and longevity, the jeweler is offering two chances to win a $5,000 shopping spree. During the 40th Anniversary Red Box Sale from Monday, June 18 through Saturday, June 23rd, shoppers at both locations can take advantage of 40 percent off select in-stock jewelry in every category, from wedding bands to fine jewelry.

Becker’s will announce winners of the two $5,000 gift certificates the week of June 25th. Winners will be chosen at random from among those who made purchases during the sale.

“It has been our privilege to serve countless members of our community for four decades,” said Becker. “As we reflect on all of the wonderful people who have graced our stores, we hope everyone will join our celebration and save on the perfect gift for a loved one because that is why we started this local business in the first place,” Paul said.

Since 1978, Becker’s Diamonds and Fine Jewelry has been serving the Connecticut community by offering exceptional values on high quality diamonds & fine jewelry, along with a vast Estate Department featuring antique & vintage jewelry and pre-owned Swiss watches, while building trust and integrity. Over the years, Becker’s has become a member of the Leading Jewelers Guild and Preferred Jewelers International. Visit their flagship store in West Hartford at 65 LaSalle Rd or Old Saybrook at 105 Elm St. Each location features a Jewelry Service & Repair Studio as well as a complete Custom Design Department. For more information, call 1-888-BECKERS or visit  




Wilkerson Testimonials | Sollberger’s

Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

“They think of everything that you don’t have the time to think of,” she says of the Wilkerson team that was assigned to manage the sale. And it was a total success, with financial goals met by Christmas with another sale month left to go.

Wilkerson even had a plan to manage things while Covid-19 restrictions were still in place. This included limiting the number of shoppers, masking and taking temperatures upon entrance. “We did everything we could to make the staff and public feel as safe as possible.”

Does she recommend Wilkerson to other retailers thinking of retiring, liquidating or selling excess merchandise? Absolutely. “If you are considering going out of business, it’s obviously an emotional journey. But truly rest assured that you’re in good hands with Wilkerson.”

Promoted Headlines

Most Popular