ANYONE CAN SELL beautiful jewelry — but not everyone has the willingness and commitment to constantly reinvent the way they connect, inspire and serve their clientele.
That’s what sets America’s Coolest Jewelry Stores apart. The store owners pushing jewelry retail forward are certainly curious, fearless and inventive. But being “cool” isn’t about innovation for innovation’s sake — it’s about being true to the store’s identity while continuously creating new ways to meet your clients’ evolving desires.
This spirit is alive in stores like Ylang 23, which curates cutting-edge designer lines and amplifies their stories in a French-jardin-inspired showroom; Takohl Custom Jewelry, whose unique Treasure Rings and Love Amulets are unlike anything most jewelry lovers have ever seen; Henne Jewelers, which courageously created a luxurious and comfortable multi-level store in a circa 1930 building; Embark Fine Jewelry, whose three owners built a high-touch, high-service business in five years from an initial $4,500; CD Peacock, whose new store fuses features inspired by the owner’s travels with the heritage prestige of a 188-year-old business; and Page Sargisson, which showcases the colorful, hand-hewn artistry of the designer in a setting that allows for expansive creativity.
Certainly, money can help a retailer execute their ideas. But there are no ideas without a vision for one’s business, and that’s what we hope resonates with you as you read these stories.
If you’ve got that kind of vision, be sure to enter next year’s contest at instoremag.com/acs!
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Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
