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Belgium Diamonds Expands Inventory of Elongated Old Mine Cushion Cuts

The move is a strategic response to Taylor Swift’s recent engagement.

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(PRESS RELEASE) Taylor Swift is engaged! Not just great news for Taylor and Travis, but for the diamond industry as well. The announcement of their engagement immediately went viral, capturing the attention of the millions of Taylor Swift fans, as well as football fans all over the world.

The announcement, and the global fascination surrounding it, certainly caught the attention of Sonu Kothari, president of Belgium Diamonds. “It’s no surprise the center stone featured in Taylor’s ring has already begun influencing consumer preferences all over the country… even the world,” explained Sonu. “So we at Belgium Diamonds have taken strategic and timely steps to ensure our retail partners can capture this momentum by strengthening our lab grown inventory of comparable vintage diamonds.”

To meet the growing demand, and to leverage this timely opportunity, Belgium Diamonds acted quickly, and has substantially increased their inventory of elongated, old mine cushion cuts. “Our inventory includes similar shapes in multiple qualities and sizes,” continued Sonu. “We’re ready right now to work with jewelers to capture market share and drive sales.

For more information about availability and price, please contact Jake at Belgium Diamonds at 212-439-4715, ext. 57, or email [email protected]

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