Press Releases

Belle Étoile to Raise Breast Cancer Awareness With New Collection

It will be called Evermore by Belle Étoile.

Published

6 years ago

September 19, 2017

INSTORE Staff

INSTORE Belle Étoile Evermore Pink Bangle MSRP 495 RGB

A piece from the new Evermore by Belle Étoile special edition collection.

(Press Release) Sterling silver jewelry designer and manufacturer Belle Étoile will be supporting breast cancer awareness through a special edition collection.

Evermore by Belle Étoile will feature an exclusive hand-painted pink Italian enamel coloration available starting October. Belle Étoile will partner with retailers to donate a portion of the proceeds to the Breast Cancer Research Foundation to fund breast cancer research. Founded in 1993, the Breast Cancer Research Foundation has raised more than half a billion dollars for lifesaving research.

Through their unique and streamlined grants program, the brightest minds in science and medicine are able to make discoveries and design new approaches to address all aspects of breast cancer.

“October is Breast Cancer Awareness month and this cause is very dear to us all at Belle Étoile,” said Carolyn Thamkul, executive vice president at Belle Étoile. In honor of breast cancer awareness, with every purchase of the pink Evermore pendant, Belle Étoile is donating 20 percent of the proceeds to the Breast Cancer Research Foundation to prevent and cure breast cancer by advancing research. In addition, Belle Étoile will be hosting a giveaway contest through Facebook and Instagram to promote the cause.

“It is very important for us to raise awareness to fight against breast cancer and to continue to support and to find hope for all,” said Thamkul.

The Evermore Collection, with price points starting at $125, features gorgeous hand-painted Italian enamel and pave-set ribbons of sterling silver interplaying with each other to create a truly classic look symbolizing everlasting love and hope.

When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”