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INSTORE Design Awards

Best Bracelet (Under $5,000) – 2019 Winners

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Best Bracelet (Under $5,000) – 2019 Winners
Best Bracelet (Under $5,000) – 2019 Winners

WINNER : E.L. Designs

Ablaze bracelet in sterling silver and 14K gold with channel-set diamonds

$858

MARC MAJORS: A nice contemporary bracelet for a good value. To me, it’s a big look for under $1,000 and should be an easy sale.

LINDY KAVANAUGH: You have to love a classic bangle bracelet, but the combination of the hammered finish and just a touch of diamond makes this two-tone bracelet a winner!

LAUREN LEVISON: Super cool for a man to wear and super chic for a woman to wear with a crisp white shirt.

Best Bracelet (Under $5,000) – 2019 Winners

2ND PLACE : I. Reiss Co.

14K yellow gold handcrafted buckled cuff bracelet with pavé diamonds (0.40 TCW)

$3,500

Best Bracelet (Under $5,000) – 2019 Winners

3RD PLACE : Gabriel & Co.

14K white gold diamond Kaslique bangle

$4,325

RETAILER’S CHOICE AWARD
Best Bracelet (Under $5,000) – 2019 Winners

E. L. DESIGNS

$858

Ablaze bracelet in sterling silver and 14K gold with channel-set diamonds

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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