The Year’s Coolest
Jewelry Retailers Unveiled!
Congratulations to the winners of the 16th annual America’s Coolest Stores Contest! In the following pages — and in the months ahead — discover why these stores earned the stamp of approval from our judges. As in past years, we divided the entries into two categories — Big Cool (six or more full-time employees) and Small Cool (five or fewer). We asked two five-member teams of judges to evaluate stores based on their back story, interior, exterior, marketing, online presence and what we here at INSTORE believe is the most important intangible: individuality.
Our six America’s Coolest and additional 10 Cool Store honorable mentions — each of which will be featured in INSTORE issues through June 2018 — represent creative approaches to doing business as well as aesthetically-pleasing retail environments. If you haven’t taken the time to enter yet, why not give it a shot in January 2018? The entry process alone can be invigorating. But before you do, have a look in the following pages at what puts these stores at the head of the 2017 class. We think you’ll be inspired!
JEWELER SUCCESS STORIES
Ending on a High Note
A sense of relief, like you would not believe.” That’s how Dan Decker of Decker Diamond Jewelers in Ebensburg, Pennsylvania describes his Wilkerson experience. Closing shop when business was good ensured success—but so did the experienced Wilkerson professionals who orchestrated every detail of Decker Diamond’s last sale. Don’t wait until your momentum slows. Reach out to Wilkerson today!