Published in the September 2012 issue

It’s the most wonderful time of the year — or it ought to be. The Yuletide season is your chance to roll out your best promotions. Ellen Fruchtman of Fruchtman Marketing notes that jewelers should spend most of the year advertising primarily to women (she recommends about a 70/30 split), but near Christmas, that flips. Whatever you do, creativity is key, since shoppers’ time and attention spans aren’t increasing. Here are some ideas that really jingle customers’ bells.



Two-Time Winner

When it was time to close its doors, Cranstoun Court Jewellers of Sun City, Arizona chose Wilkerson to handle its liquidation sale. For all involved, the sale “far exceeded expectations.” But it wasn’t the first time Wilkerson helped sell off the store’s aging merchandise. They were there 13 years before, when ownership changed hands. See how Wilkerson can help you when it’s time to liquidate or sell off aging inventory.


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