He had just six weeks to express his vision.
Best of The Best: Try One on For Size BY EILEEN MCCLELLAND Published in the September 2012 issue In January, just in time for Valentine’s Day...
Outside The Box: James Free Jewelers Innovative Events That Succeeded Published in the July/August 2012 issue In partnership with Roberto Coin and Town & Country, James...
Best of The Best: From Storefront to Online Only BY EILEEN MCCLELLAND Published in the June 2012 issue After 36 years of running a traditional brick-and-mortar...
Entrants were asked to create a wearable symbol of what they love about New Jersey.
Best of The Best: A Phan Phavorite BY AARON MAHAN Published in the April 2012 issue Philadelphia loves its Phillies. And it’s no wonder. The team...
Outside The Box: Diamonds & Desserts Innovative Events That Succeeded Published in the March/April 2012 issue To celebrate her store’s fifth anniversary, Cathy Cook hosted a...
Best of The Best: On This Diamond, Paydirt for the Fans BY Eileen McClelland Published in the March 2012 issue It took less than 20 minutes...
“I plan the event as if it were a wedding, not just another store event.”
Outside The Box: Simon Jewelers Innovative Events That Succeeded Published in the January/February 2012 issue Last October, Simon Jewelers teamed with Slane jewelry and other sponsors...
BURLINGTON, MA. This year, Massachusetts-based Long’s Jewelers was voted as being the home of Boston’s Best Rings by readers of Boston Magazine. And that’s not...
THOUGH SHE’S AN AVID ANIMAL LOVER, Scherri Reimer, manager of Jon’s Fine Jewelry in Cocoa, FL, has always resisted her local humane society’s attempts to get...
IF YOUR DAUGHTER-IN-LAW suggested dressing up dogs with $100,000 of your inventory, would you leap at the chance? When Jennifer Miller, director of marketing for MJ...
THE CHANCE TO TAKE PART IN A NATIONALLY BROADCAST TV SHOW might seem like a piece of serendipity, but as with all stories of good fortune,...
GREENWICH JEWELERS,NEW YORK, NY [contentheading]Outside the Box [/contentheading] [dropcap cap=LAST FALL,]New York City (and 12 other cities worldwide) held a citywide event called...
WHAT? NO INVITATION TO THE ROYAL WEDDING? There was no need to feel royally snubbed if you lived in Birmingham, MI. Heartwear Designs put on a...
[dropcap cap=W]hat could possibly draw a crowd to an Omaha, NE, jewelry store on a February evening when the temperature is not just freezing, but 8...
[dropcap cap=BASED IN EUGENE, OR,] NewTwist is a retail store that added an e-commerce site, www.newtwist.com, two years ago, and although in-store sales still make up...
[dropcap cap=IN 2009,]Forbes Magazine chose Annapolis, MD, as one of the prettiest towns in America. The staff at Zachary’s Jewelers decided their city should be recognized...
[dropcap cap=W]hen Nancy Schuring, owner of Devon Fine Jewelry in Syckoff, NJ, signed on for a trip to tour gem mines in Madagascar, she thought it...
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