[dropcap cap=O]n a Sunday night in December 2009, Ajay Singadia, president of Barron’s Fine Jewelry in Snellville, GA, received a text from regular customer Russell, asking...
[dropcap cap=M]onika and Mark Clodius, owners of Clodius & Co. in Rockford, IL, view their staff as a type of working family. So, what could be...
[dropcap cap=J]onathan Mervis’ push for 2010 has been to look into new markets, including gay weddings. “This is an exciting time to be in DC,” says...
[dropcap cap=W]illard “Bode” Boedeker, owner of Bode Estate Jeweler in Daytona Beach, FL, has always had an active imagination. Daydreaming about his future while walking past...
[dropcap cap=R]obyn Fields, proprietor of fine jewelry and clothing boutique Robyn Ross in South Orange, NJ, has a background in fashion but worked in jewelry wholesale...
[dropcap cap=A] jigsaw puzzle set the pattern for Christensen & Rafferty Fine Jewelry’s holiday marketing campaign in 2008 and 2009. The San Mateo, CA, store’s concept...
[dropcap cap=B]ob Disinger, owner of Disinger Jewelers in Jasper, IN, wanted to expand his custom-design capability, but felt he didn’t have the time to learn a...
[dropcap cap=G]reg Stopka says he is in the business of selling pretty pictures. “Selling visual jewelry is selling a concept,” says Stopka, the owner of JewelSmiths,...
Missouri store hits the jackpot with customer “bailout” package. [dropcap cap=K]as & Argo Fine Jewelry Designs is located in several lovingly restored Victorian homes in the...
See how this Texas store turned a dormant corner into a store cash cow. [dropcap cap=E]ver wondered what to do with a corner of your store...
[dropcap cap=C]hristopher William Jewelers in Weyers Cave, VA, is a destination store in what owner Christopher Simonetti calls a very, very small town. When Simonetti...
This Missouri store started their own online anti-crime network
[dropcap cap=L]aunching events isn’t always about moving merchandise. When the owners of Marquirette’s Exquisite Jewelry of Montgomery, AL, decided to hold a speed-dating event in...
Craig Underwood shares insights on the benefits of your own ad agency. HOW MANY OF YOUR ad dollars are going into your agency’s pockets each...
MORE OF THE BEST WELCOME LETTERS A good way to get your relationship with a prospective employee off on the right foot is a welcome letter...
Trey Bailey of Bailey’s Fine Jewelry wanted to surprise an unsuspecting passerby. [dropcap cap=I]magine a prospective customer walking in the park, dining at a favorite restaurant,...
[dropcap cap=W]hen Tom Van Gundy heard the voices of 12 women in the front of his store, he had no idea what was happening, but he...
Fox Fine Jewelry takes on the recession with a Valentine’s Day giveaway [h3]Fox Fine Jewelry; Ventura, CA[/h3] [dropcap cap=D]ebbie Fox, co-owner with her husband, George,...
Fox Fine Jewelry takes on the recession with a Valentine’s Day giveaway DEBBIE FOX, co-owner with her husband, George, of Fox Fine Jewelry in Ventura,...
[h3]Trapper’s Diamonds[/h3] [dropcap cap=A]s Tapper’s Diamonds and Fine Jewelry prepared for its 30th anniversary last year, the Tappers wanted to balance celebration with philanthropy. Upon finding...
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