Burned out on Black Friday, a store has its biggest season ever BLACK FRIDAY. For most retailers, the day symbolizes extreme stress and hectic action. Not...
Retailers doing things right OTHER RETAILERS DOING THINGS RIGHT ITALIAN STYLE CONGRESS JEWELERS recently hosted a ?Taste of Italy?. The two-day international designer event held at...
Sinking traffic is telling you it’s time to move. But where? Free-standing stores and new ?lifestyle’ centers are options to consider, writes Donna Frischknecht. A DIFFERENT...
How you display your jewelry is almost as important as the jewelry itself. Keep thinking outside the box. WITH DECISIONS to be made on materials, size,...
You’ve done the groundwork, now what to do with that customer data? James Porte serves up some ideas that work. Fast forward. You have heeded the...
While many consumers might appear more educated about buying a diamond today, the reality is that most have only picked up some key phrases and gemological...
Other retailers doing thing right TODAY’S THE DAY ROBBINS BROS. teamed up with NBC’s Today Show to help 18 couples get engaged. The event was part...
Most jewelers involve the customer in the retail selling process by qualifying the prospect, discovering needs, demonstrating value, and closing the sale. Plante Jewelers in Swansea,...
Godwin’s Jewelers uses this mantra to get to $2 million in annual sales THREE SHORT YEARS AGO, Ronnie Godwin’s store in rural Bainbridge, GA, was limping...
[dropcap cap=I]nstead of concentrating solely on how to draw Bostonians into their free-standing downtown store, Richard and Michael Finn, owners of family business E.B. Horn, decided...
[dropcap cap=D]ave and Rick Rogoway, owners of LaRog Brothers Jewelers, grew up in the family’s store in Portland, OR, which was known for the revolving sign...
[h3]David Hayman Jewellers, Orange County, CA[/h3] [dropcap cap=T]eri and David Hayman opened their custom design store in California’s toney Orange County in 1981. David is the...
[dropcap cap=B]renda Reichel has owned and operated Carats & Karats on the Hawaiian island of Oahu for more than 20 years. Located three miles from Waikiki...
WESTON JEWELERS, WESTON, FL [dropcap cap=E]d and Tracey Dikes opened their store in 2001 in the affluent South Florida town of Weston with the intention of...
[h3]Exeter Jewelers, Exeter, NH[/h3] [dropcap cap=M]ario and Eileen Ponte own the 27-year-old Exeter Jewelers in a small affluent coastal town in New Hampshire. Mario’s roots led...
Stores that are doing things right: Gold Casters Fine Jewelry [componentheading]THE STORE[/componentheading] Founded by Brad Lawrence in 1984, Gold Casters serves Indiana University’s hometown of Bloomington....
Stores that are doing things right: The Jewelry Center With stores in Greenfield, WI and Southgate, MI, The Jewelry Center owners Pat Schaefer and Dean Murray...
Stores that are doing things right: Schumacher Diamond [componentheading]THE IDEA[/componentheading] Give engagement-ring buyers a choice of different heads, and thus diamond shapes, for the same ring...
Store that are doing things righ: Dickinson Jewelers [h3]Do-it-yourself store expansion[/h3] [componentheading]THE IDEA[/componentheading] [dropcap cap=C]Complete a store expansion without closing up to do it. A general...
Stores that are doing things right: Simons Jewelers [h3]Simons Jewelers: Being heard above the holiday din[/h3] [componentheading]THE IDEA[/componentheading] In the holiday season, when every retailer in...
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