You must manage customer expectations. Michelle Shetler & Kelly Wade Fry, Shetler Wade Jewelers, San Antonio, TX Managing customer expectations is one of the most important...
This Long Island store is devoted to its own diamond brand.
Thollot Diamonds & Fine Jewelry Thornton, CO When Troy Thollot of Thollot Diamonds & Fine Jewelry in Thornton, CO, first noticed the email from ABC in...
Business transcends its hotel-boutique roots with a reputation for approachability.
And their 30-foot-tall clock tower helps.
Family, light and the right ring all get priority at Midwestern store.
Von Bargen’s Jewelry Five stores in New Hampshire and Vermont Ever wondered what your customers really want to wear? Or what kind of advertising, exactly, would...
Make your employees happy. BRIAN MCCALL, Midwest Jewelers & Estate Buyers, Zionsville, IN Happy people! It is so important to create a work environment that makes...
From interactive displays to traditional boutiques, these stores show the range of ways to serve the bridal customer.
Marcus Majors Sam L. Majors Midland, TX This article originally appeared in the September 2015 edition of INSTORE. Marc Majors, great-great grandson of J.P. Majors, a...
Their tagline is “Where Oklahoma Gets Engaged!”
"In Minnesota, you’re not going to be successful if you come off snooty," says the owner.
Established in 1948, Bailey’s Fine Jewelry enters its third generation with five stores.
Albert’s Diamond Jewelers Schererville, IN Valentine’s Day engagements are a welcome tradition for jewelers, of course, that can bring a flurry of post-December sales. At Albert’s...
Goldsmith Gallery Jewelers radiates the ambience of an elegant lodge, complete with a fireplace.
He wanted to create something that Texarkana had never seen before.
Debbie and George Fox are working "crazy hours" to keep up with their store's skyrocketing growth.
Impromptu dance parties are a thing here.
"If I want to wear flip-flops and listen to The Offspring and serve alcohol, I’m going to," says its owner.
“We didn’t need another Family Name Fine Jewelers,” its owner says.