The Watches of Switzerland invests in well-respected brand.
Make some merchandise accessible.
Events coordinator enlists customers to stage murder mystery she wrote herself.
Contemporary design lends their building a new purpose.
Focus on charity touches community.
Brand identity tied to neon sign.
Creative decor stops shoppers in their tracks.
Marshalls Jewelers is among 71 stores listed as closed, merged or sold by the Jewelers Board of Trade.
Charitable giving yields rewards on many levels.
Vice-president Gregg Kelly considered aspects from the scent of flowers used outside to handicapped signage.
Personalize your website to drive more sales.
November trunk show highlighted Kotlar’s 70th anniversary.
The program is called Gemstone Adventure Travel.
Commercial shoot for Smyth Jewelers becomes mini-reality show.
Designer pushes boundaries of fine jewelry, art and events to create an exceptional shopping experience.
Second- and third-generation family members combine rustic and elegant elements for eye-catching results.
Use these direct mail pieces as inspiration to create your own attention-getting holiday promotions.
In touch with their inner elves, jewelers dress the part for fun and profit.
'More than one customer had tears in their eyes.'
Store owner was inspired by mentoring program for underprivileged teen girls.