How you display your jewelry is almost as important as the jewelry itself. Keep thinking outside the box. WITH DECISIONS to be made on materials, size,...
You’ve done the groundwork, now what to do with that customer data? James Porte serves up some ideas that work. Fast forward. You have heeded the...
The secrets of top salespeople OWNER, VANDENBERG’S JEWELLERS (EDMONTON, AB) 2006 PERSONAL SALES: $1 MILLION+ Special occasions were always a part of Ralph Vandenberg’s greeting-card store,...
Stores growing rapidly Louisville, KY 2002-60 SANDEE SCHULWOLF REMEMBERS keenly how people doubted her when she talked of upgrading her family’s 50-year-old jewelry business in Louisville,...
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While many consumers might appear more educated about buying a diamond today, the reality is that most have only picked up some key phrases and gemological...
Stores growing rapidly DURHAM, NC font-family : Verdana, Geneva, Arial, Helvetica, sans-serif;font-size : 15px;color: #333333;font-weight : bold;63% ON-YEAR MICHAEL HAMILTON AND Sarah Hill knew their location wasn’t...
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Other retailers doing thing right TODAY’S THE DAY ROBBINS BROS. teamed up with NBC’s Today Show to help 18 couples get engaged. The event was part...
Most jewelers involve the customer in the retail selling process by qualifying the prospect, discovering needs, demonstrating value, and closing the sale. Plante Jewelers in Swansea,...
FOR ALMOST TWO DECADES, Doug Meadows’ jewelry business muddled along. At best, it could have been described as your typical underachieving small independent, covering its costs...
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Better All the Time/Pennsylvania salesperson’s secret: he never stops trying to improve I ONLY READ business books ? no fiction. Fiction won’t help me in the...
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The completed list of 2007’s 10 coolest stores, as selected by INSTORE’S judgesds
If you’re up for a challenge, try a second store by Sharon Goldman After 17 years of running gold ‘n’ carats in Irving, Texas, Lucinda Rogers...
Godwin’s Jewelers uses this mantra to get to $2 million in annual sales THREE SHORT YEARS AGO, Ronnie Godwin’s store in rural Bainbridge, GA, was limping...
Increased profit margins? Check. Extra staff? Check. Charles Beaudet keeps making progress. November 11 / 12:00 p.m. pst / Las Vegas, NV / EIGHTY DAYS –...
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