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Big Survey

Big Survey: Jewelers from KS, MO and WI, We Love You. But Jewelers from DE, MS, WY … Don’t You Love Us?

There’s still time to take the Big Survey!




JEWELERS FROM KANSAS, Missouri, and Wisconsin topped our list of the most community-minded, generous with their time, and just all-round coolest people, at least when it comes to taking industry surveys. Those three states all hit above their weight by a factor of at least 2.0 in terms of population size to contributions to the 2019 Big Survey. At the other end of the scale, just three states have yet to be represented in the Big Survey – Delaware, Mississippi and Wyoming.

Luckily for jewelers in those three states, the 2019 Big Survey is still open (just click HERE). Be quick though, we’ll be closing it soon.

(Please note the Big Survey is designed for owners or managers)

Chris Burslem is Group Managing Editor at SmartWork Media.

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Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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