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David Squires

Editor’s Note: It’s Big Survey Two

The second edition of our poll is bigger and better.

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WHAT YOU’RE HOLDING in your hands is one of the most important collaborative projects in the jewelry business. It's our second annual Big Survey — where we ask jewelers around the country a hundred-plus questions about virtually every aspect of their businesses.

Last year, we were extremely pleased to get 550 jewelers to invest the time in taking our inaugual Big Survey. This year, numbers rose to more than 750 — making this by far the largest survey of its kind. And all we can say is “wow” — thanks so much for your time and support.

This special edition contains tons of useful information — with important insights into how your fellow jewelers buy, sell, pay, profit, market, service, protect themselves, and even how they feel.

We think you'll find it a typically eclectic package — we can't imagine there's another magazine in the world where you'll find David Geller, Roberto Coin, and Monica Lewinsky mentioned in the same story.)

Use this information carefully. For example, it would be the height of complacency to decide that, since 41 percent of jewelers don't know their Gross Margin Return on Inventory Investment, that you really don't need to figure out this important barometer of inventory performance. (Evaluating your inventory solely on sales would be like a baseball general manager judging a free-agent pitcher only on wins — even though he's got an ERA of 5-point-something.)

Enjoy the Big Survey!

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Wishing you the very best business
David Squires
Associate Publisher

David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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