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Big Tickets Save Christmas

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See the results of our latest Holiday Season Mini-Survey.

The verdict is in: It was a surprisingly merry holiday season for most jewelers, thanks often to a few big-ticket sales.

The upbeat numbers that we’d been seeing since the Black Friday weekend ticked up higher in the last week before Christmas. One in three jewelers, or 33 percent, described the season as better than expected and a further 13 percent labeled it flat-out “terrific”. Thirty-one percent said it was in line with their expectations, while for 23 percent of jewelers it was disappointing or “dismal.” While foot traffic remained down compared to last year, average ticket edged higher in the last week: 48 percent of jewelers said their average transaction value was over $350, while 43 percent said it was up over last year.Final Survey

“We moved a couple of very large pieces that allowed us to realize a 22 percent increase over last year’s number. But we’re feeling the Internet bite,” said David Abrams, owner of Grand Jewelers in Rancho Cucamonga, CA, in a comment that was typical of many of our Brain Squad members.

We’ll publish a more detailed report online at instoremag.com as soon as we gather a few more responses. In the meantime, you can see more charts and all the Brain Squad’s comments about the holiday season here.

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Burglars Are Cutting Jewelry Stores’ Power Lines to Disable Alarms

It’s happened more than 30 times across the country.

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The Jewelers’ Security Alliance reports that there’s been a nationwide pattern of burglars cutting jewelry stores’ power lines in order to disable alarm systems.

On April 17, JSA issued a crime alert on the burglary of a Laguna Niguel, CA, jewelry store in which the power lines were cut. Burglars came through the roof, cut into a safe and took a large amount of merchandise.

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JSA has now received reports of over 30 cases in which burglars have cut the power lines. It’s happened in Florida, Colorado, California, Indiana, Idaho, Illinois and Utah, as well as in Canada.

The burglars cut the power lines soon after a store has closed for the night, then wait nearby to see the response by the owner or police, according to JSA.

The burglars have not carried out safe burglaries at all of the stores.

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“After cutting the wires, the burglars watch and wait,” JSA stated. “If the burglars feel safe after having witnessed the owner or police response or lack of response to the cut wires, they will break into the store, often by cutting through the roof or sidewall.

“They will then attack the safe, usually cutting into it, and sometimes torching it.”

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Jewelry Chain Looks to Build $13M Headquarters

It will employ about 100 people.

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James Avery, a Texas-based manufacturer that operates 88 stores, is looking to open a second headquarters at a cost of $13 million.

The facility would be located in Cedar Park, TX, KXAN-TV and the Austin Business Journal report.

James Avery Craftsman Inc. is seeking more than $500,000 in economic incentives for the project.

As part of the agreement, the headquarters would need to have a payroll of about $4.9 million by 2025. It would also need to consist of at least 35,000 square feet.

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The Business Journal reports that the facility would have more than 100 employees.

Kerrville-based James Avery, known in part for its Christian-themed jewelry, is particularly popular in its home state of Texas, where it operates 80 stores.

Read more at KXAN-TV

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Video: 3 Millennial Couples Reveal Their True Thoughts On Lab-Grown Diamonds

MVI Marketing has released a new video.

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MVI Marketing has released a new video in which three millennial couples reveal what they think about lab-grown diamonds.

The couples interviewed by MV Eye are all actively shopping for engagement rings.

In the video, which is under three minutes long, they’re asked about topics such as their budget, their shopping preferences and their views on lab-grown diamonds.

Watch the video:


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