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Well-Known Jeweler Bill Warren Now Offering Coaching Through Ascend Marketing

Veteran jeweler now certified to teach Ascend’s “principle-centered” marketing program.

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Bill Warren

ATLANTA, GA –– Renowned independent jeweler, Bill Warren, has now embarked on an ancillary career as a licensed, certified coach with Ascend Marketing.

Warren is well known in the jewelry industry for the extraordinary success he has enjoyed for the last 17 years, building a million-dollar plus retail jewelry business in an infinitesimally small market town of just 4,000 people; the North Carolina mountain village of Hudson. He has parlayed that success into a speaking and writing avocation, addressing jeweler groups around the country and regularly contributing to industry magazines like INSTORE and Southern Jewelry and Mid-America Jewelry News.

“I am not giving up my jewelry store,” Warren emphatically states. “This is not a situation where I failed at one thing and am now moving on to something else. On the contrary, my jewelry business is as healthy as it’s ever been and my business is now set up in such a way that I can pursue my other passion… helping people. Coaching my independent jeweler colleagues is a great way for me to do that.”

It hasn’t always been roses for Warren. Back in the early 2000s, he was struggling. Business was off over 25% and had slipped to annualized revenue of just $475,000 heading into the Fall. That’s when he hooked up with marketing coach Jim Ackerman of Ascend, and life instantly began to turn around. By the time the year was out, the deficit was erased and Bill tallied nearly $750,000. This marked almost a 60% turnaround in just four months.

Thus began a friendship and partnership between Bill and Jim that has now led to them joining forces to expand the Ascend footprint in the industry, and to reach more jewelers who need the same kind of help Bill experienced.

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According to Ackerman, “Bill Warren is one of the consummate implementers I’ve ever worked with. As we worked together, he was all-in, doing whatever I asked. As a result his was one of the most remarkable turnarounds in our history. And the best part is, Bill has sustained his marketing focus ever since. It’s that kind of concerted effort that I’m confident he’ll bring to the world of marketing coaching, and any of his clients will be fortunate to work with him.”

Ascend Marketing has worked with hundreds of jewelers through their coaching program which is unique in the industry. Coaches Ackerman, Paul Furse, Royce Blake, and now Warren, work with stores over an extended period to help them get more new customers, increase average transaction, and get existing customers buying more frequently.

“Marketing is more than know-how. It’s DO-how,” Ackerman says. “Jewelers need sound marketing habits, skills and systems to succeed in today’s competitive environment. You can’t get those in hour-long seminars at trade shows. Skills take time and practice, and we’re the only ones who provide you with the feedback and accountability to acquire those vital attributes in business.”

“I’m excited for what I can bring to the table. Jim’s program certainly changed my business and my life. Now I want to do the same for other jewelers. With this program I know I can make a difference,” Warren says.

Bill Warren has been in the jewelry business nearly 40 years, having started while in school. He’s owned and operated his store in Hudson for 26 years, and before that worked in jewelry chain-store operations. He’s a goldsmith, gemologist, appraiser, gem cutter and watch repairman, but says, “I found true success when I became a “marketer of jewelry, gemstones and jewelry-related products and services.”

Bill is also an avid musician, playing acoustic and electric guitar, banjo, mandolin and bass. He and his wife of 30 years, Angie, have one son, Dillon.

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Warren recently completed his certification training with Ascend in Atlanta and is now certified to administer the program to clients.

In celebration of Bill’s addition to the Ascend stable of marketing coaches, the company is providing free Marketing Fitness Check-ups through April 30, 2019. This diagnostic tool is a $397.00 value and helps identify weaknesses in the marketing systems and programs of independent jewelers. The administering marketing coach then provides three or more specific recommendations the jeweler can immediately implement to increase traffic and improve closing rates.

Interested jewelers can contact Bill Warren directly at goldman86@bellsouth.net or by phone at (828) 729-1020. They may also contact Ascend Marketing at (800) 584-7585 x3, or at mail@ascendmarketing.com.

Veteran jeweler now certified to teach Ascend’s “principle-centered” program

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Ritani Launches Groundbreaking “Virtual Shelf” Technology

It is to give independent jewelers immediate digital access to over 250,000 diamonds and jewelry pieces.

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(PRESS RELEASE) NEW YORK, NY — Ritani, the vertically-integrated, technology-minded jewelry company has announced the launch of Virtual Shelf, a groundbreaking, white-label application and sales vehicle for retailers that reimagines how jewelers sell and customers shop for engagement rings, diamonds, and jewelry. Virtual Shelf tackles some of the industry’s toughest challenges – such as limited physical inventory and the high costs of managing transactions and technological innovations – by providing a digital inventory of over 250,000 diamonds and jewelry items along with full-service sales processing.

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The new platform takes life in the form of a user-friendly, jeweler branded iPad app that is used over the counter during the sales consultation. Virtual Shelf is designed to complement each retailer’s existing inventory by making available a digital inventory of hundreds of thousands of diamonds and jewelry items available for immediate purchasing. Should the customer choose to purchase a diamond or jewelry item from the Virtual Shelf, the retailer sets their margin and Ritani handles the entire back-end transaction for the jeweler, including fulfillment, credit card processing, fraud risk, and returns. In turn, the retailer immediately sees the transaction on their books. The customer receives the item quickly and safely via insured shipping.

In addition to the incredible selection of diamonds and jewelry made available by Ritani with Virtual Shelf, the program can also be used as a platform for jewelers to list and sell their own inventory of certified diamonds and jewelry to other program partner retailers; diamond owners can set cost/list prices and margins to better manage their inventory flow.

“The development of Virtual Shelf builds on Ritani’s steadfast dedication to helping independent jewelers implement new technologies to accelerate business,” said Josh Marion, general manager of Virtual Shelf by Ritani. “This platform stems from years of working closely with independent retailers and seeking to solve for the critical issues affecting their businesses; we believe it will have a visible and transformative impact.”

“While the industry has often been slow to implement new technology, the introduction of Ritani’s Virtual Shelf platform is a game-changer for independent jewelers like Padis and for our customers.” said Alexis Padis, president of Padis Jewelry, one of five stores in North America currently testing the system in its stores. “This app dramatically improves the sales process for our team, removes the overhead and headaches of managing the transaction, and gives customers access to more diamonds and jewelry from a centralized, nationwide repository. Plus, we are empowered to better manage our owned inventory and offer it to other jewelers on the platform so we can collectively better serve shoppers around the country.”

Ritani research has found that nearly two-thirds of people who enter a jewelry store looking for a diamond leave without making a purchase, most often due to higher prices and a limited in-store selection. By providing these small businesses with turnkey, digital access to an immediate inventory of certified, conflict-free diamonds and jewelry, Virtual Shelf empowers trusted community jewelers to offer the vast selection, competitive pricing, and modern service that was previously only available through online companies. Further, the partnership reaffirms Ritani’s significant investment in helping community jewelers grow their business using highly-coveted technological and educational tools that are typically cost-prohibitive.

Ritani will debut Virtual Shelf at the upcoming JCK Show in Las Vegas, interested retailers can learn more about the program and sign up for a one-on-one demonstration at www.virtualshelf.io.

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Rahaminov Diamonds Trademarks Movál

It’s recognized for its modified, elongated oval shape.

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(PRESS RELEASE) LOS ANGELES – Rahaminov Diamonds has announced it has been awarded the trademark to its signature Movál diamond by the United States Patent and Trademark Office. Recognized for its modified, elongated oval shape and cut to specific proportions to maximize the stone’s beauty, life and brilliance, Movál has quickly become a highly requested mainstay in Rahaminov’s collection. The specialty cut diamond possesses many characteristics of a timeless marquise cut, with the soft curves of an oval. Each diamond is sculpted based on the unique features of the rough; no two Movál diamonds are alike, making each piece of jewelry one of a kind.

“For many of our retailers, Movál has become synonymous with our brand,” explained Melanie Goldfiner, Rahaminov’s director of brand development. “As a result, we felt our next step was to ensure our legal standing of the trademark to avoid future potential infringement.”

Movál was introduced into Rahaminov’s collection in 2016, with new pieces being introduced annually. The brand will showcase a new array of Movál pieces at their upcoming exhibit at LUXURY and JCK in Salon 622. For more information, or to schedule an appointment, please contact Melanie Goldfiner at Melanie@rahaminov.com.

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Uneek Designer Benjamin Javaheri Wins 4 New Awards

The new awards round up the 21st industry accolade for Uneek Jewelry.

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(PRESS RELEASE) LOS ANGELES – Uneek Jewelry’s Founder & Designer, Benjamin Javaheri continues his remarkable winning streak as INSTORE Design Awards recognizes his artistry and creativity with 4 new accolades.

The new awards round up the 21st industry accolade for Uneek Jewelry. “I feel blessed! It’s quite an experience having the industry notice my work. It’s both encouraging and inspiring for all of us here at Uneek! This fuels our passion to continuously do more, push beyond limits and take on technical challenges to innovate and create aesthetically pleasing, heirloom-worthy jewelry pieces”, says Javaheri.


The roster is top billed by the ring Benjamin calls “Le Pur Et Simple” which is a true beauty in its simple, uncomplicated and unpretentious details. It receives First in the Engagement/Wedding Jewelry Over $5,000 Category. The Engagement Ring features French-pave split shank 18k white gold setting with a 5-carat certified cushion-cut white diamond center from the company’s popular Signature Collection.


The Retailers’ Choice Award for the Colored Stone Over $10,000 Category goes to “The Rio Elbaite Necklace”. The 18k White Gold Pendant Necklace is a tribute to its Brazilian heritage for its Indicolite Tourmaline Center and the celebration that is, El Grande Brasil! A spectrum of greens and blues make the 9ct. center dance to its own tune dazzled by the kite and shield-shaped diamonds.


And last but not the least, two awards are bestowed on “The Jaxson Bleu Ring” which garners both The Retailers’ Choice Award for Platinum Category and Third in Platinum Jewelry Category. This one-of-a-kind Sapphire and Diamond Platinum Piece is a celebration ring too close to home, a design inspired by the birth of Benjamin’s first son. The ring features an 8 carat Royal Blue Oval Sapphire perched atop 4.54 cttw. oval diamond eternity band. The oval diamonds appear like floating ovals on the finger and are intentionally comfortable and low profile due to its buttercup setting.

See these award-winning pieces and other outstanding UNEEK designs on display at salon LUX1221 of the Luxury/JCK Shows, May 29th to June 3rd.

For more information and other styles from Uneek’s Fine Jewelry Collection, please e‐ mail info@uneekjewelry.com or call (1‐888) BE‐UNEEK.

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