Connect with us

Headlines

Bloomingdale’s to Open Bloomie’s Concept

The concept will be set at roughly 22,000 square feet.

mm

Published

on

Bloomingdale’s to Open Bloomie’s Concept
A rendering of the new Bloomie’s concept. Courtesy of Bloomingdale’s PR

Bloomingdale’s (New York) is planning to open its first Bloomie’s store in the 2 million-square-foot Mosaic District shopping center in Fairfax, Va., this August 26, reports CNBC. The concept will serve as an experience hub, according to Bloomingdale’s, and will be approximately 22,000 square feet (opposed to the typical 200,000 square feet of a full-line Bloomingdale’s).

Some notable features will include the Colada Shop, a restaurant serving Caribbean-inspired snacks, coffee and cocktails, as well as alteration services for customers, stylist appointments and a returns drop-box.

Fine jewelry will be among the items offered at Bloomie’s, along with men’s and women’s apparel, shoes, handbags, beauty products and accessories such as eyewear.

Macy’s (New York), which owns Bloomingdale’s, is in the process of opening smaller format concepts like Market by Macy’s and Macy’s Backstage. The company has hinted that these smaller Bloomingdale’s concepts were being planned.

Tony Spring, Bloomingdale’s Chief Executive, told WWD: “Our approach to Bloomie’s was unlike any of our other stores … Our team curated the assortment based on the contemporary and casual nature of the concept, the newest fashion of the season, and the local lifestyle of the customer.”

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular