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Sanity Files: Blue Heron Jewelry Co

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How top jewelers keep their cool in a crazy world

blue heron

Published in the May 2014 issue

Blue Heron Jewelry Co, Poulsbo, WA
Owner, designer, and visionary extraordinaire, LEO FRIED has been a jeweler for more than 35 years and has created an award-winning business. Store manager DEBI SCHNEIDER has an instinctual sense of what clients want and has the gentle nature to put people at ease so they enjoy their experience at Blue Heron Jewelry. MEGAN COOPER as co-manager takes care of the business side of things to keep the team and clients happy and uses her G.G. knowledge daily to answer any gemstone question.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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Sanity Files: Blue Heron Jewelry Co

Published

on

How top jewelers keep their cool in a crazy world

blue heron

Published in the May 2014 issue

Blue Heron Jewelry Co, Poulsbo, WA
Owner, designer, and visionary extraordinaire, LEO FRIED has been a jeweler for more than 35 years and has created an award-winning business. Store manager DEBI SCHNEIDER has an instinctual sense of what clients want and has the gentle nature to put people at ease so they enjoy their experience at Blue Heron Jewelry. MEGAN COOPER as co-manager takes care of the business side of things to keep the team and clients happy and uses her G.G. knowledge daily to answer any gemstone question.

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

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