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Blue Nile Names CEO from Outside Jewelry Industry

He brings nearly 20 years of executive leadership experience.

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Blue Nile CEO Sean Krell

Sean Krell

SEATTLE — Blue Nile, the largest online retailer of certified diamonds and fine jewelry, announced the appointment of Sean Kell as CEO.

Kell most recently served as CEO at A Place for Mom, America’s largest senior living referral service. He brings nearly 20 years of executive leadership in ecommerce, digital innovation, brand marketing, call center operations and product management across organizations such as Expedia, Hotels.com and Starbucks.

“Blue Nile revolutionized the consumer experience of purchasing diamonds and fine jewelry online,” said Kell. “The opportunity to deepen customer relationships and offer an extraordinary experience when shopping for the most cherished moments in their lives is an honor. I am excited to join the team and amplify our strategic priorities.”

Kell succeeds Eric Anderson, who has served as the company’s interim CEO since January 2019.

“As the engagement ring and fine jewelry industries continue to evolve, Sean’s leadership and strategic vision will elevate Blue Nile’s modern approach to becoming our customer’s jeweler for life,” said David Humphrey, a managing director at Bain Capital Private Equity and a member of the board of directors.

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“Sean is a seasoned leader, and we are thrilled to have him as Blue Nile’s next CEO.”

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