Connect with us

Headlines

Blue Nile Plans to Open Four New Stores This Year

mm

Published

on

A second location in New York is slated to open this summer.

Blue Nile is continuing its brick-and-mortar push, saying it plans to open four new webrooms – what the online retailer calls its physical storefronts – in 2016, according to Rapaport. That includes a second location in New York that is scheduled to open this summer, the article says.

A webroom, which looks a lot like an Apple store, is equipped with tablets that allow customers to place orders directly from the store. The benefit of this concept is that it gives Blue Nile a physical footprint without having to manage inventory and other overhead costs that a typical retailer must. The company cited its continued emphasis on webrooms shortly after it announced disappointing fourth quarter sales numbers.

Read more at Rapaport

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular